"My vision is not about fantasy; it's about reality. I design for women, and I have my eyes on what I want you to look like," the Israeli-born designer, 36, recently told W magazine (see our March 2009 story on him HERE). Aside from his successful women's collection, he now has retail stores in the Meatpacking District and East Hampton; a menswear line; and a brisk accessories business. As his friends know, he is rarely seen without a wrapped scarf himself, and he designs several styles each season. As he explains, "both boys and girls like them."

Photos: Steve Eichner, Christina Paige