Things got interesting on Madison Avenue.
The jeans business has made Diesel’s Renzo Rosso exceedingly wealthy. So what is this hard-partying, trash-talking billionaire bad boy doing with arty, cerebral brands like Margiela, Marni, and Viktor & Rolf?
Diesel is celebrating its 30th birthday this year, and the label’s
owner, Renzo Rosso, has bought himself a great big present....