And even recruited 10 of them to design pieces for its new collection.
The model shows how to do off-duty denim.
The singer rolled up her Bouchra Jarrar sleeves for the perfect weekend look.
Like a supermodel.
Here, our top 10.
Now, in East Hampton.
Become reality this summer. Shop our 10 favorite pieces here.
W’s senior web editor has her eye on these G-Star jeans.
The denim designer's style secrets.
W’s market editor reveals her favorite pair of jeans.
Looking for a chic last minute Mother’s Day gift? Look no further.
The actress wore Rodarte in L.A.
The denim designer shares a page from her style notes.
Emily Current and Meritt Elliott talk about their new line.
The Imogene + Willie co-founder shares the secret to her effortlessly cool style.