• W
    • Travel

Truffletopia

A mushroom-mad scientist is on a quest to turn Oregon’s Willamette Valley into truffle-town U.S.A.

continued (page 3 of 3)

And so it seems as Maselli sends out course after course: asparagus, fava bean and truffle salad; truffle-topped nettle ravioli; roasted halibut with truffle butter; even truffled butterscotch pudding. Lefevre dines with truffle festival cofounders Steven Remington and Leslie Scott, who is Lefevre’s wife. As the wine flows, the trio share their plans for the festival. Ultimately there will be seminars on cooking with and cultivating truffles and training truffle dogs. Their aim is nothing less than marketing Eugene as the center of the North American truffle industry.

The next day, Remington, a longtime professional festival organizer, leads a foraging trip to ShireWood Farm, which is rather too grand a name for a 12-acre property on a gravel road outside of Cottage Grove. (There’s a handsome wooden barn on the property but also views of mobile homes.) Owner Mike Hoppe and his wife, Deanne, bought the “runaway Christmas tree farm” in 2004. After attending the first Oregon Truffle Festival, they realized their backyard was a prime truffle habitat. “We’ve found them on every corner of the property,” Hoppe says.

Last year he welcomed some 80 festival participants, and throughout the December-to-May harvest season he charges visitors for a tour and a rake. His dream is to build on the pick-your-own concept by collaborating with Marché to stage on-site dinners, where gourmands can quaff Willamette Valley Pinot Noir and feast on local produce garnished with the truffles they’ve gathered.

“There’s a huge allure to being able to eat what you get,” interjects Remington, capturing the hippie-meets-foodie ethos inspiring a new agricultural industry. But although Eugene’s truffle culture may have originated among free-spirited foragers, its future clearly lies with the kind of upscale tourists who flock to Napa Valley.

Hoppe is already planning for that future. Beyond the rows of Douglas firs, he’s planted an orchard of Lefevre’s inoculated hazelnut trees. “That would be pretty unique if we had European truffles next to Doug firs,” Hoppe says. “And if it doesn’t work, what the heck. We’ll still have hazelnuts.”

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
Jennifer Aniston and Gerard Butler do a little risqué role-playing in the California desert.
With a slate of quirky indie roles and a horde of digital followers, Demi Moore is reinventing her career.
Amid sultry settings and irresistible distractions, Madonna falls under the spell of Rio de Janeiro.
For years Bruce Willis vowed he'd never marry again. Then the movie star met sizzling Emma Heming, and she changed his mind—and his life.
The Countess's Corner
W's resident aristocrat, the acid-tongued Countess Louise J Estherhazy, spares nobody. Read her columns here.
W Specials
Revisit Posh & Becks, Brad & Angelina, Naomi on cleanup crew, Madonna's yoga poses, the Kate Moss tribute issue and more at W Classics.
Check out W magazine's covers from the past five years, starring everyone from Angelina Jolie to Renée Zellweger.
From a castle in the Dolomites to a modernist masterpiece in Malibu, revisit some of the most spectacular homes featured in W.
Subscribe to Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Kim Kardashian: The Art Of Reality

Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself. Behind the scenes with the Queen of Reality TV. (November 2010)

The Daily W iPad App

Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
Brad Pitt and Angelina Jolie

Domestic Bliss

The Steven Klein shoot that started it all: Mr. and Mrs. Smith costars Brad Pitt and Angelina Jolie play house in Palm Springs. (July 2005)