Beyonce has this man to thank

blog_beyonce_01.jpgMuch has been made of Beyonce's transformation into alter-ego Sasha Fierce: the leotards, the booty-shaking dance, the no-more-nice-girl 'tude. Of course, this all took a team of image-makers, and not to be left out is her eyebrow man, Damone Roberts, who's been working with the star for the past few years. (He and his right-hand man, Armond, even did some brow detail the day of her wedding.)

The strong arches Beyonce sports on the I am...Sasha Fierce album cover are emblematic of Robert's aesthetic—over-plucking is clearly not in his lexicon. The LA-based Roberts, whose clients also include Cameron Diaz and America Ferrara (even Britney Spears is using his products on her current tour) opened a Fifth Avenue location last year and flies into NYC every five weeks or so.

blog_beyonce_toilet.jpgAs a veteran of the quest for perfect brow who's tried everyone from the ladies at the local nail salon to the famed Eliza Petrescu at Bergdorfs, I personally haven't found anyone better. (Eliza browbeat me so much about my at-home tweezing that I never returned). Roberts doesn't yell, he works with your natural shape and even coaxed some regrowth in a bald spot with some of his "Brow Gain" product. Although he's not a bargain (first-time visits with him are $125 and maintenance visits are $80), his staffers, or "brow divas," as they are called, do charge less.

And where else is the bathroom decorated with celebrity autographs, including Beyonce's above—ahem—the throne?

blog_beyonce_signature.jpgDamone Roberts 212-764-4755 and 310-271-2100

Categories:

Utilities:

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself.
With a slate of quirky indie roles and a horde of digital followers, Demi Moore is reinventing her career.
Amid sultry settings and irresistible distractions, Madonna falls under the spell of Rio de Janeiro.
For years Bruce Willis vowed he'd never marry again. Then the movie star met sizzling Emma Heming, and she changed his mind—and his life.
W Specials
Revisit Posh & Becks, Brad & Angelina, Naomi on cleanup crew, Madonna's yoga poses, the Kate Moss tribute issue and more at W Classics.
Check out W magazine's covers from the past five years, starring everyone from Angelina Jolie to Renée Zellweger.
From a castle in the Dolomites to a modernist masterpiece in Malibu, revisit some of the most spectacular homes featured in W.