CEO Michael Maharam has previously collaborated with designer Hella Jongerius on a Nike shoe, and he says he hopes to continue to put the firms' looms to work on Nike's designs, not only for footwear, but also for clothing. Camel, cashmere, silk, cotton and velvet are all destined to find their way under -or rather over-foot. The idea is to bring sensuality to the sneaker, and dress up the sports shoe for running through airports and swishing through restaurants, rather than basketball courts. Maharam calls it "restrained luxury." At $250 a pair (at selected Nike stores), these shoes do fit into boardrooms better than locker rooms.
Critic, curator and museum director Aaron Betsky curated the Venice Architecture Biennale in 2008, ran Rotterdam's Netherlands Architecture Institute from 2001-2006 and these days, helms the Cincinnati Art Museum. See his previous blogs HERE and check back on Thursday for his next post.