There were long lines in midtown outside the pop-up store that Target debuted today, featuring its collaboration with Liberty of London. While we waited in line, employees handed out pink and yellow Gerbera daisies (a nice touch).
The interior, designed by David Stark, was a riot of pattern, with Liberty prints on the columns, the walls and the umbrellas hanging from the ceiling. Target has evidently realized that there's nothing they can't amp up with the venerable British brand's prints. Aside from the ties, totes, dresses, bedding and storage boxes one might expect, there were piggy banks, tea kettles, wellies and even bicycles.
The shop, at Sixth Ave. and 42nd St. is open through Saturday. The full collection hits Target stores nationwide this Sunday. --Asher Fogle
