Dispatch from Salon International de la Haute Horlogerie, Geneva

blog_watches_02.jpg Last summer Peter Lindbergh rented a yacht and invited Cate Blanchett, Kevin spacey and Elle Macpherson among others to sail with him for a magical weekend near the coast of Portofino. The result is is a photographic exhibit which the sporty watch company, IWC, revealed for the first time last night in Geneva at the Salon International de la Haute Horlogerie. In line with the exhibition (and forthcoming book), the brand will be focusing most of their efforts this year on designing a new collection based on their iconic Portofino watch, featuring updated functions and colors.

blog_watches_01.jpg blog_watches_03.jpg From $4,200-$17,800

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