DeLaneau, long a darling of Asian and European watch collectors, has
finally landed Stateside. The Swiss women’s brand, which produces only
about 100 timepieces a year, recently opened the doors to its Manhattan
boutique. Known for blending artistry with technical wizardry, the house
boasts a distinctly feminine aesthetic, a reflection of its CEO and
creative director, Cristina Wendt-Thévenaz. One of the few women to hold
a top post in the industry, she believes that American women are ready
for engineering fireworks like tourbillons and calendars—features that
are de rigueur in men’s models. “American women have been acquiring
men’s watches for years,” she points out. “They just put diamonds on
them” (delaneauwatch.com).
Watch Word
DeLaneau, long a darling of Asian and European watch collectors, has
finally landed Stateside. The Swiss women’s brand, which produces only
about 100 timepieces a year, recently opened the doors to its Manhattan
boutique. Known for blending artistry with technical wizardry, the house
boasts a distinctly feminine aesthetic, a reflection of its CEO and
creative director, Cristina Wendt-Thévenaz. One of the few women to hold
a top post in the industry, she believes that American women are ready
for engineering fireworks like tourbillons and calendars—features that
are de rigueur in men’s models. “American women have been acquiring
men’s watches for years,” she points out. “They just put diamonds on
them” (delaneauwatch.com).
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