A New Eddie Bauer

blog-Eddie-Bauer-presentation.jpgEddie Bauer's Fall 2011 presentation

When I was in the 9th Grade and obsessed with all things Seattle, one of my favorite things to wear was a blue and black plaid jacket from Eddie Bauer. Fast forward a few (ahem) years, and the classic American brand is getting a revamp. Not only is the main line now looking younger and hipper, but this fall the label debuts an outwear collaboration with designer Nigel Cabourn.

blog-eddie-bauer-designer-and-creative-director.jpgFrom left, Eddie Bauer's Nathan Laffin and Donata Maggipinto.

Wednesday night at Milk Studios, The Smile, one of fashion’s favorite restaurants, hosted a launch party for Eddie Bauer with Nate Lowman and Leo Fitzpatrick as DJs. The brand also revealed a new film, "Slanted & Enchanted," by director Phil Pinto and produced by Mariko Munro and Rachelyn Remz-Porter of Twin Bike Pictures, which can be seen below.

blog-eddie-bauer-carlos-matt.jpgThe Smile's Carlos Quirarte and Matt Kleigman, both consultants for the brand.

blog-eddie-bauer-twin-bike-phil-pinto.jpgFrom left: Rachelyn Remz-Porter and Mariko Munro of Twin Bike Pictures; Phil Pinto

"Slanted & Enchanted"

Photos: Billy Farrell Agency

Categories:

Utilities:

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
daily w ipad app
Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
Tom Cruise plays a fading music god in Rock of Ages.
Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself.
lady gaga
Lady Gaga shakes things up with catchy songs and loads of underwear.