Polaroid at Philips de Pury

Philips de Pury & Company was shoulder-to-shoulder Wednesday night—not for paintings, or sculptures, or furniture, but for Polaroid. The iconic 75-year-old brand, which recently partnered with Lady Gaga to create the GL10 Instant Mobile Printer, gave the new gadget to a diverse group of artists and tastemakers like Gaga, Steven Klein, James Franco, and…Tyra Banks. The results, which ran the gamut from striking single images (Paulo Roversi) to a dress (Maripol), were all up for auction with the proceeds going to FreeArts—to benefit children through the arts.

blog-polaroid-opening-05.jpgMaripol with her work

Of the 104 lots, nine were live-auction items, and the charming auctioneer rhapsodized, to the best of his ability, about each—working particular magic with a series by Brett Ratner, “We’re all guilty here: Rush Hour, X Men, special edition DVD sets with the Wolverine claw…”—though for the most part, only his gavel could be heard above the roar of the crowd. A particular hush did fall when lot 7, by Patrick Demarchelier, came up. What was Demarchelier’s favorite lot? “I like this one,” he said with a smile in his gloriously thick French accent, gesturing at his enormous installation of hundreds of snaps of his most iconic images. And the audience agreed—it blew the other lots out of the water, selling for $37,000.

blog-polaroid-opening-04.jpg blog-polaroid-opening-01.jpgFrom top: Patrick Demarchelier; Demarchelier's installation on display at Philips de Pury & Company

Gaga’s lot, a GL10 covered in spikes and appearing to “print” gold chains, failed to break the $2,000 mark. Perhaps her Little Monsters would have bid more had she made an appearance. Though a male latecomer outfitted in a purple spandex bodysuit (that left little to the imagination) and a bedazzled helmet with visor did draw some Gaga whispers. And after her VMA performance as her male alter ego Jo Calderone, perhaps this latest incarnation wasn’t so out of the question.

Photos: Tracey Wilson

Categories:

Utilities:

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
daily w ipad app
Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
Tom Cruise plays a fading music god in Rock of Ages.
Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself.
lady gaga
Lady Gaga shakes things up with catchy songs and loads of underwear.