Gretchen Bleiler is an Olympic medal-winning snowboarder (silver, Turin 2006) and a four-time gold-medalist at the X-Games. She splits her time between the snowy mountains of Aspen during training season, the waves of Carlsbad, CA in the summer for surfing, and the world for competitions. Bleiler is also a spokesperson for Oakley where she even has her own line of snow gear fit for a runway (like her waterproof gold gloves even Gaga would appreciate). When she’s not training, surfing, or watching snowboard footage for new tricks, the California-blonde-by-way-of-Ohio also likes to stock-up on her favorite Clinique eyeliner.

What’s your skincare must-have?
I partnered with Mission, it’s a really cool company based on giving athletes what they need. I have my own signature lip balm because when I’m up on the hill, protecting your lips is so important. It’s called the Lip Balmer in Sweet Vanilla, it smells sort of like cake batter, but not, it’s delicious.

How do you protect your hair from the elements?
Last season we were competing in -16 degree weather, and if your hair’s out, it freezes, so it tends to get dried out. I always use a really heavy, moisturizing product like the deep conditioner from Pureology.

Do you ever talk beauty with the other female snowboarders while training or during competitions?
Lots of the girls that I snowboard with are very opinionated and have their own style, so we definitely talk about it. Actually, Hannah Teeter recently asked me what I do for my hair. She said, “I need something to put in my hair to make it softer.” And I said definitely Moroccan oil!

It’s 7:30am on a Saturday and you have makeup on. Do you wear makeup when you compete and train?
The Olympics, you’re in front of the world, and yeah you’re competing, but you want to look good. You want to have a great representation of who you are. I care about the way I look and I want to look my best. My regime isn’t crazy. For my face it’s just sunscreen because foundations and tinted moisturizers rub against my neck warmer. But I do like eyeliner, mascara, and a little color on my lids. Just all very natural to kind of spruce it up a little bit. I use M.A.C. a lot, Cover Girl mascara and a Clinique eyeliner in Brown Sugar, it’s my go-to.

What is the one thing you need to have with you on the mountain during competition?
I’ll just have some essential oils in my pocket, I love lavendar, and smell it before a race if I’m feeling very nervous. Hannah, she’s a total hippie girl and will show up to the mountain covered in patchouli. But I think smells are so important for athletes who compete, and for anybody really. If you’re stressed at work, or before a competition, or if you need to be energized, or relaxed, there’s so many scents that kind of take you there.

Photos: © 2011 Oakley

Spotted at Luxottica's LensCrafters event talking about sunglasses with prescription was none other than the grande dame of comedy and the main attraction of E!'s Fashion Police, Joan Rivers. Dressed in a figure hugging black Valentino dress and diva-esque Tory Burch sunglasses, Rivers took a moment with W to talk beauty.

What are your beauty secrets?
I hate to tell you but it's DNA. Good skin is in the DNA. I thank my grandmother everyday for my skin.

How do you still look so great?
Besides Botox, Restylane, and anything else you can shoot into my face? Thank god for science. But I'm very bad with beauty routines. I'm still using Pond's Cold Cream and Noxema.

Are there any starlets out there who are going over the top with plastic surgery?
I think plastic surgery is wonderful, but some are just starting too early. I think at 16, that's when the law states a girl can get a nose job. But you want to know something? If it's going to make you happy then do it. Now that's a graduation gift.

What beauty tips have you passed along to Melissa?
Melissa is very into this stuff, she's much better than me. She takes very good care of her skin. She will take off every stitch of her makeup off each night. I don't. I will leave my makeup on for 2 to 4 weeks.

What is your hair regime?
My hair is washed everyday and done everyday. It's a luxury to have a guy come to my home and do my hair every single day. It takes forever, about an hour, but it's OK because we're good friends. I also put the Joan Rivers Fill-In Hair Powder. We did an infomercial on it and it's our number one selling product on QVC. It's un-fucking-believable. For ladies with thin hair, it makes your hair thicker and takes the shine off the scalp. Men use it too. And it doesn't come out in the rain. I needed it for myself and that's how I came up with the idea. I was 20 years old and filling my hair in with a pencil. Again DNA, my mother had thin hair. So my guy, Raymond Rosario, he does all my hair pieces. I'm very much into pieces. He does a lot of the Upper East Side ladies. He knows how to tease. He can take an old Jew and make her look like a W.A.S.P. When Raymond does my hair I can walk into the Knickerbocker Club.