Still from The Workshop 2013.Next week, the international art world will begin arriving in the City of Water for the 55th Venice Biennale by plane, train, and boat. Gilad Ratman, who is based in Tel Aviv, and as one of the youngest artists in the exhibition will represent Israel, will be taking a less direct route--a trek across desert, over water, and beneath the earth from his hometown of Haifa to the Israeli pavilion in Venice. This art pilgrimage is not meant to turn Ratman's entrance into a physical spectacle--like the one made by the Brooklyn artist Swoon when she crashed the 2009 Biennale on a float made of garbage--but is actually the fictional narrative of a video he will be showing in the Israeli pavilion. "It's completely absurd," Ratman says. "It's meant to be ridiculous. Of course there's no way to go from Haifa to Venice in a straight line."
Instead, what Ratman and his team have done is invent a mockumentary account, set to music, of what such a journey might look, sound, and feel like via a five-channel video shot in caves and on location in Israel and in Venice. They've even filmed a scene of their "arrival" from underground, where they've supposedly tunneled upwards until they break through the floor of the pavilion itself. "You piece together the story of the journey as you walk by the five screens," Ratman explains. "That, along with the leftover rubble, is the evidence of the pavilion's own biography. You get there and think, 'I'm standing in a place where something's already happened.'" For Ratman, the journey has always been at least as interesting--if not more so--than the destination. In past videos, he's documented the process of creation and the real exertion that goes into artmaking. "I want to have things happen that are physical and visceral and sweaty," he says. "The goal is to subvert this hierarchy that exists between production and its outcome."
Photo: courtesy of Braverman Gallery







Oscar de la Renta Resort 2014
Pictured: Kathryn Bigelow. "In 1980, Kathryn and my brother Monty directed "The Loveless," shot in South Georgia. I was the stills photographer and learned a lot by sitting around the set all day. The entire crew was staying in a Holiday Inn right off the highway. The bar there was hopping, I can assure you."
Pictured: Cindy Sherman [left]. "I wanted to take a simple portrait of Cindy. Just outside the frame lay all of the pig noses and assorted props we have seen in her photographs."
Gerstner's portrait on wallpaper created by Sara Story.
Lorenzo Martone and Amanda Setton.
Marc Jacobs.
Michelle Harper and Olivier Theyskens.
Chanel Resort 2014
Samantha Boardman Rosen and Aby Rosen
Jennifer Meyer Maguire
Jennifer Meyer jewelry, from left: Rose Gold Diamond Wishbone Necklace, $2,525,
The Honest Company hand sanitizer








