The company’s third flagship (the others are in Paris and Dubai) will have an all-white interior done up in rare Greek thassos marble, which has no veins. Customers will be able to purchase the complete Creed lineup—including the best-selling Green Irish Tweed and Millésime Imperial—as well as exclusive reintroductions from the archives. The first is Windsor for Men, a fragrance created for King Edward VIII just before he abdicated the throne. As for Mrs. Obama, her scent of choice is the intense floral Love in White. “We call it the White House fragrance because Laura Bush also wore it,” said Saujet. “Maybe she left her bottle there.”
A rendering of Creed's new Madison Avenue boutique.
Creed fragrance, store: Courtesy of Creed