Today, the British Fashion Council announced its first Vogue Designer Fashion Fund winner, Erdem Moralioglu. The Montreal-raised, London-based designer (his name is pronounced "mor-al-i-og-lu" ) is known for his straight-up, ultra feminine designs (think Victorian ruffles, French lace and luxurious silk chiffon) that take a cue from American couturier Mainbocher. 
Above: looks from Erdem's Fall 2010 collection.
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