Loving Eugenia Kim's resort collection

Eugenia Whitney Museum.jpgDesigner Eugenia Kim talks a mile a minute and she seems to spark new ideas for hats at almost the same rate. Take, for instance, the hat collection she recently did for Target (the retailer's first with a milliner). "They asked me to do eight hats or so, but I made about 50," she says. "I can't help myself!" In the end, the company ended up producing sixteen styles, many of which sold out within hours of going on sale this past April.

In general, things are booming. Her workshop and showroom on West 36th St. is so busy that next month they're moving across the hall to a new space twice the size. "We've been on a hiring binge," she says. "We had a stretch where I think we had a new person starting every Monday." Now Kim has produced her first resort collection. "Last year we did just a few, but it did so well we're doing a full line for the first time," she says. Here, a few highlights:

blog_eugenia_02.jpg blog_eugenia_03.jpg blog_eugenia_05.jpg blog_eugenia_06.jpgblog_eugeniakim_boater.jpgblog_eugeniakim_resort.jpg

These hats will not be in stores until November; check ShopBop and Net-a-Porter for a selection from Kim's Spring/Summer 2010 collection.

Categories:

Utilities:

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
daily w ipad app
Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
Tom Cruise plays a fading music god in Rock of Ages.
Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself.
lady gaga
Lady Gaga shakes things up with catchy songs and loads of underwear.