The beauty industry lost one of its most radiant stars this past
weekend. Evelyn Lauder,
Estée Lauder's daughter-in-law, Leonard
Lauder’s wife of 52 years, and the company’s senior
corporate vice president and head of fragrance development worldwide,
lost her battle with non-genetic ovarian cancer at the age of 75. Evelyn (above) raised the
bar with her way of utilizing one’s power and connections to the
greatest good. A few years after she beat early-stage breast cancer, she
founded the Breast Cancer Research Fund in 1993. Seemingly overnight,
she became the poster lady for the ubiquitously recognized pink ribbon.
She wrangled every company under the vast Lauder umbrella to create
pink-designed products to benefit BCRF. Her concept of lighting famous
buildings in this color during October (Breast Cancer Awareness month)
grew every year until last year, when it ultimately landed her in the
Guinness Book of World Records, with 38 global historic landmarks lit up
in pinks (and, yes, Guinness had to create a new category for this). As
pretty as the light bulbs looked, what mattered to her most were the
cancer survivors. Knowing firsthand the difficult process (though never
one to call attention to her own experience), she created the Evelyn H.
Lauder Breast Center at New York’s Memorial Sloan Kettering. It
offered every service under one roof, but it also provided a calm and
comfortable atmosphere. “You know how hospitals can be so bleak
and cold?” she smirked at me with impatient disapproval. “I
said, ‘This needs to be a pleasant environment where women can
feel comfortable. Paint the walls a warm shade, and, instead of those
bird posters, decorate it with nice photography.” Which was likely
the impetus for her passion for photography, and its subsequent books,
whose sales also went to BCRF (to date, BCRF has raised more than $350
million).In 2002, for a piece on her second photo book, “Seasons Observed,” we photographed her near her home in Aspen. She led the way up Woody Creek in her chambray shirt, khaki pants, and hiking boots and found the perfect spot for our photographer. Her good nature mixed with motherly concern (she tried, in vain, to nudge the handsome California-based photographer toward me) made it a memorable trip and sealed our friendship. From then on, every time I saw her, she wanted an update on all aspects of my life and always came out with a memorable line. And don’t think we didn’t take advantage of that editorially. In 2008, we did a piece called “Waist Not, Want Not,” about women whose trim figures belied their gastronomic passions. She was prominent in the story, but my favorite quote was the one that didn’t make it in: “Whenever a waiter asks me if I’d like dessert, I tell him, ‘I can’t. I’m suffering from a condition called Fatonmythighs.’” If you say it fast—and without any breaks—it does sound downright medical.
The moment I’ll cherish the most, though, was when I happily informed Evelyn that her matchmaking services were no longer required. I introduced her to my husband, beaming with pride that I’d found such a great catch on line. She raised her eyebrows and inquired, “Did you meet on C-date?”
Like “fatonmythighs,” it took me a moment to realize that she was guessing what the non-Jewish version of J-Date would be. Sensing our puzzlement, she shifted gears, patted my husband on the arm and said, “You’re a very lucky man.”
As everyone who knew Evelyn Lauder is thinking today, we were the lucky ones.
Photo: CNP Montrose


















