It wasn’t a vampire obsession that inspired the photographer Antonio
Zuddas and the designer Giovanni Castelli to create Blood Concept, their
new fragrance line based on blood types. Rather, says Castelli, it was a
fascination with the substance he calls “the river of life.” Zuddas and
Castelli found that the four most common blood types provide a map of
human evolution: Since 0 was the first to develop, its corresponding
scent is the most animalistic and visceral; AB, the latest, is
represented as synthetic and chemical; in between are A (a green spritz)
and B (woodsy and spicy). All four have one note in common: a hint of
the metallic taste of (true) blood (luckyscent.com; $160–$185).
Blood Thirst
It wasn’t a vampire obsession that inspired the photographer Antonio
Zuddas and the designer Giovanni Castelli to create Blood Concept, their
new fragrance line based on blood types. Rather, says Castelli, it was a
fascination with the substance he calls “the river of life.” Zuddas and
Castelli found that the four most common blood types provide a map of
human evolution: Since 0 was the first to develop, its corresponding
scent is the most animalistic and visceral; AB, the latest, is
represented as synthetic and chemical; in between are A (a green spritz)
and B (woodsy and spicy). All four have one note in common: a hint of
the metallic taste of (true) blood (luckyscent.com; $160–$185).
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