Spotlight: White Mountaineering: The Daily W: Wmagazine.com

Chances are, unless you’ve been to Japan in the last few years, you haven’t heard of White Mountaineering. It might come as a shock then, as it was to me when I recently saw the collection in New York for the first time, that it is essentially a super brand – like the saying goes, it’s “huge in Japan.” It all began in 2006 when designer Yosuke Aizawa, a veteran of Comme des Garcons, launched the brand under a simple concept: to blend the outdoors with the urban by focusing on design, function and technology. With a new women’s line launched last year, they’re moving stateside and are already sold in the likes of Bergdorf Goodman and Odin.

Left: White Mountaineering’s cotton shirt, $524, at modernappealingclothing.com; cotton pant, $231, and coat, $1,072, at Bergdorf Goodman; shoes, $768, at revivemi.com; right: White Mountaineering’s cotton cardigan, $524, and cotton shirt, $368, at Odin, odinnewyork.com; cotton pants, $231, at Bergdorf Goodman

Fashion Editor: Garrett Munce
Photographer: Ryan MacFarland
Model: Dru Prentiss

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Spotlight: White Mountaineering

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