This February, ATM—crafted for both men and women in a range of styles and fabrics, all manufactured in Peru—lands at Barneys New York in the form of a “fully-branded experience,” one that begins with a black cube customers must enter to browse the garments, “kind of like an art instillation,” he says. An avatar of West Coast cool, Melillo maintains that you’ll never catch him buttoning a collar. “I want to make the It T-shirt,” says the Miami native. “I don’t care to expand too much. Besides, it’s nice to keep focused so you only have one thing to worry about.” Spoken like a true Californian.
Photo: Marko Metzinger