Most Fashion Week-goers have been making dizzying rounds at Le Baron,
Acme, Indochine and the Boom Boom Room for their nighttime revelry.
Tuesday evening, W Magazine and P&G’s Joanna Crewes lured them to more
civilized grounds—the Upper East Side—for the mesmerizing premiere of
“The Ever-Changing Face of Beauty,” a film created by Sølve Sundsbø (and
stills from which appear in the magazine’s March issue). Guests entered
the cathedral-like New York Armory space whose appropriately hushed
atmosphere, save for a moody soundtrack, helped train all eyes to two,
fifty-foot high, dramatically curtained off-screens, showcasing the
film, which has Lara Stone and a very chiseled male mannequin morphing
through a variety of scenarios, combined with flora, fauna and natural
elements. The sight proved a relief to some. “It’s so calming,” purred
Ann Dexter-Jones as she gazed up. Perhaps that’s why so many celebrities
sought relief there from the more cramped environs of other fashion
parties: Cate Blanchett, Sienna Miller, Evan Rachel Wood (who arrived
with fellow Gucci fragrance campaign star Chris Evans), Felicity Jones
and a runway’s worth of models like Bianca Balti, Shalom Harlow
(recently on the catwalk for Alexander Wang) and Constance Jablonski all
seemed happy to stare at the screens like kids in front of the TV. If
only children watched such highfalutin fare. Afterwards, a select group
repaired to the nearby Mark Hotel for an intimate candlelit dinner. Click here to see photos from the event.
