Cassina Revives a Design Icon

A crowd of design enthusiasts turned out last night at Cassina’s SoHo showroom to fete the rebirth of a pioneering design. Originally created by the late designer Franco Albini in 1940 as a one-of-a-kind prototype for his home in Milan, the Veliero bookcase is a marvel in engineering—inspired by the sails of a ship, the ash support beams and steel ties allow the glass shelves to float in space. Though, as Albini’s son, Mario would discover, it was not indestructible.

At the party, Mario recalled blasting some bass-heavy music, which caused all of the shelves to shatter. After 15 years as a room divider between their dining and living spaces an appearance on the cover of Domus, and countless mentions in Italian design books, that was the end of the Veliero. The remains were resigned to the basement.

blog-cassina-shelf-03.jpg blog-cassina-shelf-01.jpgFrom above: The original Veliero bookcase; the newly redesigned version.

But now, decades later, his father’s creation is coming to life once more. Thanks to years of research started by Cassina and a team of design critics, nautical engineering experts, and various structural engineers in 2006, the shelf is ready for the marketplace.

A relief to Mario, who said he can finally stop feeling guilty about the musical mishap. Though, he won’t have to worry about making the same mistake twice: the new version’s shelves are made from safety glass.

For more information visit cassina.com

Categories:

Utilities:

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
daily w ipad app
Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
Tom Cruise plays a fading music god in Rock of Ages.
Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself.
lady gaga
Lady Gaga shakes things up with catchy songs and loads of underwear.