New Pop-Up Brow Bar at Topshop SoHo

blog_topshop_brows.jpg The B London x Topshop brow bar in SoHo.

Here’s a serious high point for me as a beauty editor: Last fall, backstage at Michael Kors Spring 2013 show, makeup artist Dick Page was telling a group of editors, “Everyone looks better with a strong brow”—then added, looking straight at me—“as you very well know.” If you’ve ever been flattered by the flirtatious Brit, you know what I mean.

Blush.

Even though I naturally have a good pair, they’re still a far cry from the Cara Delevingne arches I’ve been dreaming of since September. So yesterday, I visited the pop-up shop for the UK’s Blink Brow Bar, b London, which is newly nestled inside Topshop in SoHo. I met with Sabah Feroz, whose skilled hands will be working at this location through the holidays as well as her usual station midtown at Henri Bendel. Her Brow Enhancement treatment included tinting, shaping, and the promise of “maximum impact.” Perfect. Feroz not only managed to make me feel comfortable lying in a treatment chair amid the store’s winter outwear, but now, a day later, even without a stitch of makeup on them, my brows are about half a Cara, wouldn’t you say? And that’s definitely not half-bad.

blog-topshop-brows-katie-becker-01.jpgBeauty editor Katie Becker before and after her treatment.

B London x Topshop will be open until December 23rd with a menu that includes basic threading, lash tinting, and other lash and brow treatments.

Categories:

Utilities:

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
daily w ipad app
Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
Tom Cruise plays a fading music god in Rock of Ages.
Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself.
lady gaga
Lady Gaga shakes things up with catchy songs and loads of underwear.