The pandemic may have upended the past few seasons of fashion weeks, but their accompanying campaigns continue to roll out as reliably as ever. In fact, some houses have even upped the ante for spring 2021. Five days into the new year, Prada rolled out its first ads since Raf Simons joined Miuccia Prada as creative director. It was far from the usual outing. Instead of being lensed by one of the usual marquee photographers, the portfolio was shot by “no one.” (At least, that’s how Prada put it; shout out to the unnamed employees who controlled hundreds of cameras and edited down the resulting countless 360-degree views.) It only took two days for Ugg, of all brands, to arguably one-up the pair by casting industry icon André Leon Talley. Hollywood stars (Laura Harrier for Louis Vuitton) and industry favorites (Precious Lee for Versace) have already entered the frame with plenty more to come. See them all and track of the ones that follow, here.