FASHION

The History of Moncler

How did Remo Ruffini turn the humble down jacket into a multibillion-dollar empire?


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Photograph by Dylan Don; Photography assistant: Alessandro Sorci
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Photograph by Dylan Don; Photography assistant: Alessandro Sorci

Remo Ruffini, with his yacht the Atlante and crew, in Capri.

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Photograph by Dylan Don

Remo and Francesca Ruffini, at a friend’s wedding

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Courtesy of Moncler

The couple, with their dog Ulisse, in Saint-Moritz.

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Courtesy of Moncler

Ruffini and sons Pietro (right) and Romeo, in Saint-Moritz, 2014.

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Photograph by Dylan Don

Pietro and Romeo, with the Atlante, in Capri.

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Courtesy of Moncler

Pietro, in Saint-Moritz, 2015.

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Photograph by Dylan Don

The family, on the Atlante.

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Courtesy of Moncler

At the Lake Como house, a corridor with potted palms.

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Courtesy of Moncler

Francesca and Ulisse, by the pool

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Courtesy of Moncler

Classical touches abound.

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Courtesy of Moncler

The pool.

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Courtesy of Moncler

An 
exterior view.

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Courtesy of Moncler

A sitting area.

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Courtesy of Moncler

A Moncler promotional poster, 1952.

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Courtesy of Moncler

The French National Ski Team wearing Moncler, 1966.

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Courtesy of Moncler

Jacqueline Kennedy in Moncler, late 1950s.

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Courtesy of Moncler

A catalog cover, 1960.

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Courtesy of Moncler

An advertisement from the mid-’80s.

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Courtesy of Moncler

Moncler Gamme Rouge, spring 2016.

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Courtesy of Moncler

Moncler Gamme Rouge, spring 2011.

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Courtesy of Moncler

Moncler Grenoble, fall 2016.

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Courtesy of Moncler

Moncler Grenoble, fall 2011.

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Courtesy of Moncler

Moncler Gamme Bleu, spring 2012, with Ruffini and Thom Browne.

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Courtesy of Moncler

Moncler Gamme Bleu, fall 2015.