FASHION

Time Travel: 1970s


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From a topless JFK Jr. to a bottomless Kate Moss, Christopher Bagley takes us on a guided tour through four decades of W magazine.

1

In its debut issue (left), W visits the homes of Gloria Guinness (barefoot and wearing a caftan) and Andy Warhol (who reveals that his current housemates include his mother and a drag queen).

2

1972 | MAY (above) Yves Saint Laurent shows off his fall/winter collection in the streets of Paris.

1972 | AUGUST In a feature on the Hamptons summer scene, longtime regulars say the place is being ruined by hordes of newcomers and wannabes.

3

Jackie O treats 12-year-old John-John to lunch at Serendipity on New York’s Upper East Side.

4

A report from Saint-Tropez on what’s hot for summer, including crocheted bikinis, long skirts, and floppy flower-brim hats.

5

While shooting Chinatown on location in Los Angeles, director Roman Polanski has high praise for Faye Dunaway’s acting skills but admits that “off the stage, I find her impossible.”

6

Barbra Streisand and hairdresser Jon Peters, interviewed at their love nest in Los Angeles, explain why Peters doesn’t style Streisand’s hair. “She wants me to back-comb it,” he says. “I won’t back-comb.”

7

On the cover: The Skimp, a new short proportion from Halston, which the designer says will work “only on those up to 30 years old with great legs.”

8

Nancy Kissinger poses for W’s cover while her Labrador puppy, Tyler, yawns beside her.

9

As a scandal erupts over Truman Capote’s Answered Prayers, newly excerpted in Esquire, the author defends the roman à clef, calling it “absolutely true.”

10

1976 | OCTOBER (left) Yves Saint Laurent gives W the first look at Dar Es Saada, his new home in the medina of Marrakech, Morocco.

1976 | AUGUST Jetsetters offer their reviews of the brand-new Concorde. “I think she’s the most marvelous plane,” opines the Duchess of Argyll.

1977 | JANUARY A cover story explores the winter scene in Saint Moritz, a place, says W, “that separates the rich from the richer.”

1978 | MARCH W goes skiing with Valentino and his gang in Gstaad. “It’s much more relaxed here than in Saint Moritz,” says Giancarlo Giammetti. “Fashion doesn’t exist.”

11

W’s notorious invention the In/Out list makes one of its first appearances. In: Lady Rothermere, windsurfing, charmeuse. Out: Bianca Jagger, zucchini nut bread, bubble baths.

12

1978 | MARCH “I am nothing but a streetwalker,” says 45-year-old Karl Lagerfeld from his home in Paris. “Streetwalking is the way things are done in modern life. One must always push in personal appearances, social promotion.”

1978 | DECEMBER (left) Halston throws a birthday party for Steve Rubell at Studio 54, with a 76-piece marching band.

13

An insider’s look at Martha’s Vineyard, with summer vacationers Lillian Hellman Mia Farrow, William Styron, and Carly Simon.

14

W rates the outfits at the Met Costume Institute’s eighth annual benefit dinner. Jacqueline de Ribes, in Dior, gets four stars, and Ali MacGraw , wearing a “period piece,” gets the dreaded label “FV”: fashion victim.