FASHION

Mad for Moscow

Whether they show up to open splashy new boutiques or simply to hobnob with oligarch gazillionaires, fashion designers can’t seem to get enough of Russia.


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Whether they show up to open splashy new boutiques or simply to hobnob with oligarch gazillionaires, fashion designers can’t seem to get enough of Russia. In November Donatella Versace became the latest to visit Moscow, where she’s planning to open a third Versace store next year. Versace used the visit as an opportunity to research the city’s sartorial sensibility, which even the over-the-top blond found too much. “They use a little bit more makeup than other women,” she said of the Muscovites, in an interview with WWD. “When you dress, don’t do fabulous hair, makeup, a designer dress all together.” Since when?

Versace: Stefano Guindani/Courtesy of Versace