Versace opens in SoHo and Donatella Ponders A New Career
Donatella Versace unveiled Versace’s newest store yesterday—a 1,785-square foot SoHo outpost on Mercer Street designed by architect JamieFobert that’s part old-world Versace roots (seen in a 9th-century-inspired mosaic floor that references Gianni) and full-on Nouveau Versace opulence with curving plexiglass walls and bronze accents.
Donatella Versace unveiled Versace’s newest store yesterday—a 1,785-square foot SoHo outpost on Mercer Street designed by architect JamieFobert that’s part old-world Versace roots (seen in a 9th-century-inspired mosaic floor that references Gianni) and full-on Nouveau Versace opulence with curving plexiglass walls and bronze accents. The store offers a selection of the ready-to-wear pieces along with a more downtown (and affordable) rotating roster of collaborations. First up is Versus designer Christopher Kane offering a line of tees with iconic Versace archive images, golden earphones with the Medusa logo, and—perfect for the holidays—a board game that’s a Versace-ized riff on snakes and ladders (Medusa heads and all).
And while the charming Versace (who joked with the group that she stays young by “sleeping in the freezer”) wouldn’t give any details on future in-store collaborations, she did share that she has a new project in mind: “I want to sing,” she said with a smile. “I want to start a band. Or to rap. I’m not joking. I’m not crazy.”
Click here to see photos from the after party.
