THE W LIST

The Best New Fragrances of 2024 (So Far)

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A blonde person from the 1950s sits at a boudoir while holding a bottle of perfume.
Photo by George Marks/Retrofile/Getty Images
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Your signature fragrance is a deeply personal preference. The right scent has the power to uplift and inspire confidence; it can also reinforce memories of the past that you hold dear. (No wonder some folks keep the name of their favorite eau de toilette under lock and key.) As the New Year begins, why not consider switching up your scent? We’ve put together a running list of our favorite perfumes released in 2024—all of which will surely inspire and, more importantly, make a positive first impression, expressing your mood and personality before you even utter a hello to whoever is in the room.

Kindred Black Fleurs Sauvages Perfume Oil

Once more, earth-conscious perfume brand Kindred Black has impressed us with their latest limited-edition flower oil, Fleurs Sauvages Perfume Oil. Using a heavenly combination of unique florals from the Susquehanna Valley, the fusion melds together Dame’s rocket, Canadian white violet, musk mallow, milkweed, bush honeysuckle, and chamomile with a warm, fragrant, and inviting scent. This latest scent is a rhapsodic musk which has us feeling one step closer to nature with each application.

Gucci The Heart of Leo Eau de Parfum

Warm but stylishly brewed, Gucci’s newest drop from its Alchemist collection is downright impeccable. Drawing you in with just the right amount of spice, this scent creates a velvety sensation with each note. The blend features the comforting essence of earthy myrrh essential oil as its base note, complemented by an herbal incense and invigorating blackcurrant at the dominant forefront of notes.

Loewe Paula’s Ibiza Cosmic Eau de Parfum

Coachella, anyone? There’s endless versatility in this newest Loewe launch—a frolicking, sweet scent imbued with warm notes of cedarwood, sandalwood, and a fragrant, earthy Spanish rockrose. The genderless perfume is a fabulous choice all year, especially for festive and fun outdoor moments.

Perfumehead LA LA Love Extrait de Parfum

This spectacular blend of aromas is a tribute to Los Angeles. For me personally, it conjures up images of unforgettable evenings at the Chateau Marmont, brimming with laughter and mischief. The warm vanilla with fruity overtones are deep, but still remain a soothing scent that contains rich essences of warm cognac, spicy nutmeg, and sultry amber.

Tom Ford Oud Wood Eau de Parfum Fragrance

Prepare to be enamored. The new Tom Ford Oud Wood is a hypnotic reimagining of the classic scent, this time intertwined with a richer blend of concentrated patchouli and luxurious woods, along with tantalizing notes of cardamom, vanilla, tonka beans, and subtle whispers of amber. The scent is genderless and wild—and will surely please those who love the fuller spectrum of scents.

Dior Miss Dior Parfum by Francis Kurkdjian

Dior’s scents are always timeless, with an unparalleled sense of chicness. The maison has unveiled its most unforgettable fragrance to date with this reinvention of the classic Miss Dior. In collaboration with the esteemed perfumer, Francis Kurkdjian, this opulent scent embodies floral refinement, meticulously crafted with the essence of jasmine, and very subtly complemented by hints of mandarin.

Louis Vuitton A Perfume Atlas Fragrance Set

This new release will thrill any perfume collector. A Perfume Atlas is an exclusive, limited-edition fragrance collection compiled by Vuitton’s in-house perfumer, Jacques Cavallier Belletrud. The set takes 45 olfactory essences from across the globe and neatly presents them in one box along with an accompanying book delving into the formulations and inspirations of each scent. There are also details on their essences, like cinnamon from Sri Lanka, iris from Italy, vetiver from Haiti, and star anise from China. Layer the various scents—or let them shine on their own.

Cartier Les Bases à Parfumer

Here’s an opportunity to personally craft a signature fragrance that speaks uniquely to you. Les Bases à Parfumer is Cartier’s latest luxury fragrance line, which includes a neutral oil and a cream—both blank canvases you can tailor to your heart’s desire. There are four gorgeous Cartier scents to layer and play with: La Panthère, Oud & Santal, l’Heure Diaphane, and Pure Rose. Each one is a blend of perfume concentrate and peregrina oil giving you total control over how strong or how nuanced you want your signature scent to be.

Jo Malone London Frangipani Flower Cologne

Light and fantastically airy, this enchanting ode to early spring has the power to lift your spirits. The delicate weaving of jasmine petals and the zesty brightness of lemon top notes give a refreshing coolness to the frangipani base.

Dolce & Gabbana Q Eau de Parfum

For anyone seeking a deeper, fruitier, and more intense fragrance this season, look no further than this revamped version of the original that just came out from D&G. This reformulated iteration still retains the refreshing Sicilian lemon top note while introducing a luscious blend of dark cherry and heliotrope at its heart, all wrapped in an amber accord base.

Mugler Alien Hypersense Eau de Parfum

For those who appreciate a touch of intensity in their signature scent, this is an excellent choice that transitions from day to night seamlessly. The vibrant green mandarin with juicy pear is jovial and full of flair; Mugler’s signature floral note, jasmine sambac, elevates the fragrance with a lovely touch of playfulness.

Valentino Donna Born in Roma Green Stravaganza

If you loved Audrey Hepburn’s ultra-elegant vibe in Roman Holiday, you’ll definitely want to give Valentino’s latest fragrance a go. We think it’s perfect to wear on a brisk spring evening—when you want to add a little something smoky and sultry to enhance your ensemble. This fragrance features a savory blend of lapsang souchong tea accord merged with amber accords and a subtle hint of jasmine absolute.

Beautycounter Sun Spill Clean Eau de Parfum

I find myself feeling uplifted every time I catch a whiff of this fragrance. Beautycounter, a pioneer of clean beauty, has artfully captured the essence of summer in a bottle, with the right amount of sophisticated poise. One of four new scents from the line, Sun Spill is ripe with powdery variations of grapefruit, neroli, vetiver, and rose petals, along with a cedarwood oil base that adds depth without overwhelming heaviness.

L’Eau D’Issey Solar Violet Eau de Toilette Intense

If you’re seeking a serene scent experience, consider exploring Solar Violet. This is a gentle perfume that combines the finest Egyptian violet absolute with hints of juicy pear and iris. It’s a clean and refreshing option for spring that lasts nicely throughout the day.

Noteworthy Scents n,768 Golden Reign

The inspiration here is drawn from bees. This crisp, sweet scent blends the essences of honey, jasmine, and vanilla. It has the range, and is perfect for leisurely vacations on the hillsides of Tuscany—or, more likely, summer office hours.

Future Society Optimal Habitat Fragrance Primer

This is a must-have for discerning perfume lovers. Future Society’s new spray is not a perfume—it’s actually a fragrance enhancer that keeps your favorite scent lasting longer on your skin. The primer utilizes a plethora of biotech ingredients to create the ideal pH level for the fragrance, ensuring its longevity. Spray the lightweight gel-serum on the spots you usually apply perfume, allow it to dry for 30 seconds, then apply your desired scent.

Phlur Strawberry Letter Fragrance

You will certainly feel the presence of spring in this fabulous new Phlur scent, which captures the essence of strawberry paired with a really pleasing secondary fusion of nectar plum. An added bonus: not only does it smell fantastic, but the composition is also responsibly sourced and sustainably packaged.

Creed Queen of Silk Eau de Parfum

Just in time for the warmer months ahead, this is the perfect addition to complement some glam floral frocks. Creed’s latest debuting scent, Queen of Silk, brims with layers of delicate saffron, intoxicating tuberose, and crisp cedarwood. One spray lingers for an impressively long time, showing itself throughout the day.

Jean Paul Gaultier Scandal Absolu Parfum

Jean Paul Gaultier has put a new spin on one of his most classic fragrances: Scandal, whose latest iteration is called Scandal Absolu. Here, tuberose is softened by black fig and sandalwood—the signature Scandal scent.

Narciso Rodriguez For Her Musc Nude Eau de Parfum

This fragrance doles out a subtle, musky aroma that delicately envelops the skin, exuding a comforting warmth. Ideal musky scent enthusiasts seeking a lighter option that gently melds with the skin will love this one.

Tom Ford Vanille Fatale

This revamped rendition of the 2017 classic exudes a sultry charm; it will surely captivate those who appreciate layered fragrances. The vanilla base makes a beeline for a smokier route, merging with rich blends of the narcissus and frangipani flowers. Oak moss, coriander, and saffron give the brew some serious flavor.

Loewe Solo Vulcan Eau de Parfum

Loewe’s latest creation is a remarkable scent, one which elevates a perfume by way of distinctive uniqueness. The fusion of heavenly herbal botanicals like thyme and lavender intertwine tastefully with the warm and rich aromas of orange flower absolute.

Hermès Oud Alezan Eau de Parfum

If velvet had a sweet, luxurious scent, this latest creation from Hermès would be it. An ode to equestrian lifestyle, understated opulence is met with a refreshing yet occasionally smoky undertone in Oud Alezan. Its sweet base is elegantly balanced, and never overpowering.

Diptyque Do Son Eau de Parfum

This floral scent has been reintroduced with limited-edition packaging, much to the delight of many perfume collectors. Diptyque’s new launch contains the purest bouquet of jasmine, orange blossom, and amber-esque wood.

Parfums de Marly Perseus Eau de Parfum

For perfume enthusiasts who gravitate toward clean citrus notes but also crave a more sophisticated fragrance to carry them into the evening hours, meet Perseus. The silky vetiver zest in this scent lingers on the skin beautifully, with an attractive powder essence as well.

Loewe Agua Drop Eau de Parfum

We adore a flawless floral perfume done right. That’s why Loewe’s second-newest perfume to drop this month has made the list. Agua Drop offers a revitalizing floral experience, featuring the distinctive Loewe accord enriched with lively notes of crisp bergamot and orange flower absolute, balanced by woody and amber undertones.

Kilian Paris Sunkissed Goddess Perfume

It’s truly remarkable how many occasions are suitable for this versatile scent. Whether you’re donning your favorite sundress or dressing up in a gown for a special event, Sunkissed Goddess embodies the essence of the tropical islands. This limited-edition fragrance expertly blends tiare flower and coconut, transporting you to the lush landscapes of Polynesia, which served as inspiration for this oud. Enhanced with a subtle hint of vanilla, the new addition to the brand’s olfactive family is an exceptional travel companion for spring and summer.

YSL Beauty Black Opium Eau de Parfum Over Red

Sweet and deep, this is a harmonious perfume for its luscious cherry essence, coffee, and sweet floral notes that blend seamlessly. This scent veers on the bolder side, so approach with caution if you don’t like heavier scents.

Aerin Mediterranean Honeysuckle Tiare Eau de Parfum

A beautifully refined floral that we could not stop spraying, Aerin’s Mediterranean Honeysuckle is sophisticated and neither overly sweet nor repetitive. The tiare flower and grapefruit notes are balanced to perfection here, with just the right touch of grapefruit and lemon to add a refreshing twist.

Liis In This World Eau de Parfum

Green and beguiling, this hypnotic scent infuses the lush and melodic harmonies of blood orange, sage, lavender, and violet to pure perfection. The additional tonka bean wood base grounds all the notes, too.

Donna Karan Cashmere and Palo Santo Perfume

Of the four scents recently introduced in Donna Karan’s Cashmere Collection, this fragrance is our favorite. It radiates an elegant warmth and an understated but apparent sensuality, with a blend of sparkling golden peach notes entwined with palo santo and cashmere woods.

Viktor&Rolf Flowerbomb Tiger Lily Eau de Parfum

This new scent gravitates towards sweeter and more robust aromas—and is an excellent choice for those who love sugary scents. The alluring blend of jasmine and bergamot mixes effortlessly with the nuanced citrusy mango accords and coconut milk, evoking a joyful vibe overall.

Armani Beauty My Way Eau de Parfum Nectar

Embodying a youthful energy, Armani’s latest addition to the My Way family blends juicy pear, rhubarb, violet, and other sweet fruit aromas together for a cheery result. This one’s perfect for daytime.

Guerlain New L’Art & La Matière Néroli Plein Sud

This posh scent—inspired by the aviator and Le Petit Prince author Antoine de Saint-Exupéry—is a harmonic combination of bold and sweet, appealing to anyone who prefers spicier florals. The neroli notes merge with a perfectly measured dose of vetiver, adding an overall warmth to this genderless fragrance.

Dior New Look

This is a perfect homage to designer Christian Dior’s very first runway show in 1947, where he introduced the “New Look” silhouette: soft, rounded shoulders; a cinched waist, and a voluminous skirt—a seminal moment both for the French house and in fashion history. New Look is an aromatic masterpiece, reinvented this time by Dior Parfums creative director Francis Kurkdjian. This silky scent pairs seductive amber and frankincense, and is the ultimate luxury perfume.

Favorite Daughter Italian Summers

My favorite of the list, this is a truly spectacular and ultra-feminine scent bearing one of the most beautiful floral fusions. that can be worn day or evening for all four seasons. You can wear this hypnotic blend of freesia, vanilla, orchid, and coconut day or evening, during all four seasons. Italian Summers is one of two new scents released by Favorite Daughter (helmed by comedic writing-acting-producing-sister duo Erin and Sara Foster) this year. The clean beauty fragrance is responsibly and sustainably sourced and phthalate-, paraben-, and sulfate-free.

Tom Ford Oud Minerale

Wonderfully smoky and salty, there’s even a compelling touch of sweet muskiness that appears after wearing this scent. The oud extract merging with the sexier salt notes make this full-bodied, genderless fragrance a winner to wear during winter.

Jo Malone Red Hibiscus Cologne Intense

If you prefer a full-bodied, more savory kind of floral scent, this one is positively charming. Red Hibiscus Intense is the latest launch from Jo Malone London’s Cologne Intense Collection, which tends to feature deeper and richer aromas. Here, hibiscus flower meets an enchanting fusion of jasmine sambac, and seductive vanilla.

Burberry Her Petals

This scent will resonate with floral fragrance devotees—those who seek a warmer touch to their perfumes, even during winter. A mixture of delightful jasmine, violet, and dark berries, rounded off with a musky and creamy amber base, makes Burberry’s latest not too overwhelming.

Marc Jacobs Daisy Pop

A cheery citrus floral bursting with joy—that’s how to best describe Marc Jacobs’s newest fragrance. Daisy Pop’s yuzu, kumquat, and grapefruit are the standout notes. A little goes a long way to bring jubilance to any room when you make your grand entrance.

Ayond Taos Blue

This gentle but stunning scent is airy, floral, and contains just the right amount of citrus. It contains Sante Fe wildflowers, vetiver, orange, and blue lilac, all of which bring serenity and focus. Inspired by the breathtaking desert landscape of Taos, New Mexico, this olfactory symphony is vegan, cruelty-free and responsibly sourced.

Rachel Zoe Invincible

Wear this on your most glam nights out, when you’re dressing to impress. Zoe’s latest scent is ultra-refined, rich with earthy notes of white blond woods and white patchouli and a dreamy magnolia base. Subtle jasmine and gardenia lend the fragrance a beautiful anchor that you will never tire of wearing.

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