THE W LIST

The Best New Fragrances of 2024 (So Far)

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A blonde person from the 1950s sits at a boudoir while holding a bottle of perfume.
Photo by George Marks/Retrofile/Getty Images
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Your signature fragrance is a deeply personal preference. The right scent has the power to uplift and inspire confidence; it can also reinforce memories of the past that you hold dear. (No wonder some folks keep the name of their favorite eau de toilette under lock and key.) As the New Year begins, why not consider switching up your scent? We’ve put together a running list of our favorite perfumes released in 2024—all of which will surely inspire and, more importantly, make a positive first impression, expressing your mood and personality before you even utter a hello to whoever is in the room.

Tom Ford Vanille Fatale

This revamped rendition of the 2017 classic exudes a sultry charm; it will surely captivate those who appreciate layered fragrances. The vanilla base makes a beeline for a smokier route, merging with rich blends of the narcissus and frangipani flowers. Oak moss, coriander, and saffron give the brew some serious flavor.

Loewe Solo Vulcan Eau de Parfum

Loewe’s latest creation is a remarkable scent, one which elevates a perfume by way of distinctive uniqueness. The fusion of heavenly herbal botanicals like thyme and lavender intertwine tastefully with the warm and rich aromas of orange flower absolute.

Hermès Oud Alezan Eau de Parfum

If velvet had a sweet, luxurious scent, this latest creation from Hermès would be it. An ode to equestrian lifestyle, understated opulence is met with a refreshing yet occasionally smoky undertone in Oud Alezan. Its sweet base is elegantly balanced, and never overpowering.

Diptyque Do Son Eau de Parfum

This floral scent has been reintroduced with limited-edition packaging, much to the delight of many perfume collectors. Diptyque’s new launch contains the purest bouquet of jasmine, orange blossom, and amber-esque wood.

Parfums de Marly Perseus Eau de Parfum

For perfume enthusiasts who gravitate toward clean citrus notes but also crave a more sophisticated fragrance to carry them into the evening hours, meet Perseus. The silky vetiver zest in this scent lingers on the skin beautifully, with an attractive powder essence as well.

Loewe Agua Drop Eau de Parfum

We adore a flawless floral perfume done right. That’s why Loewe’s second-newest perfume to drop this month has made the list. Agua Drop offers a revitalizing floral experience, featuring the distinctive Loewe accord enriched with lively notes of crisp bergamot and orange flower absolute, balanced by woody and amber undertones.

Kilian Paris Sunkissed Goddess Perfume

It’s truly remarkable how many occasions are suitable for this versatile scent. Whether you’re donning your favorite sundress or dressing up in a gown for a special event, Sunkissed Goddess embodies the essence of the tropical islands. This limited-edition fragrance expertly blends tiare flower and coconut, transporting you to the lush landscapes of Polynesia, which served as inspiration for this oud. Enhanced with a subtle hint of vanilla, the new addition to the brand’s olfactive family is an exceptional travel companion for spring and summer.

YSL Beauty Black Opium Eau de Parfum Over Red

Sweet and deep, this is a harmonious perfume for its luscious cherry essence, coffee, and sweet floral notes that blend seamlessly. This scent veers on the bolder side, so approach with caution if you don’t like heavier scents.

Aerin Mediterranean Honeysuckle Tiare Eau de Parfum

A beautifully refined floral that we could not stop spraying, Aerin’s Mediterranean Honeysuckle is sophisticated and neither overly sweet nor repetitive. The tiare flower and grapefruit notes are balanced to perfection here, with just the right touch of grapefruit and lemon to add a refreshing twist.

Liis In This World Eau de Parfum

Green and beguiling, this hypnotic scent infuses the lush and melodic harmonies of blood orange, sage, lavender, and violet to pure perfection. The additional tonka bean wood base grounds all the notes, too.

Donna Karan Cashmere and Palo Santo Perfume

Of the four scents recently introduced in Donna Karan’s Cashmere Collection, this fragrance is our favorite. It radiates an elegant warmth and an understated but apparent sensuality, with a blend of sparkling golden peach notes entwined with palo santo and cashmere woods.

Viktor&Rolf Flowerbomb Tiger Lily Eau de Parfum

This new scent gravitates towards sweeter and more robust aromas—and is an excellent choice for those who love sugary scents. The alluring blend of jasmine and bergamot mixes effortlessly with the nuanced citrusy mango accords and coconut milk, evoking a joyful vibe overall.

Armani Beauty My Way Eau de Parfum Nectar

Embodying a youthful energy, Armani’s latest addition to the My Way family blends juicy pear, rhubarb, violet, and other sweet fruit aromas together for a cheery result. This one’s perfect for daytime.

Guerlain New L’Art & La Matière Néroli Plein Sud

This posh scent—inspired by the aviator and Le Petit Prince author Antoine de Saint-Exupéry—is a harmonic combination of bold and sweet, appealing to anyone who prefers spicier florals. The neroli notes merge with a perfectly measured dose of vetiver, adding an overall warmth to this genderless fragrance.

Dior New Look

This is a perfect homage to designer Christian Dior’s very first runway show in 1947, where he introduced the “New Look” silhouette: soft, rounded shoulders; a cinched waist, and a voluminous skirt—a seminal moment both for the French house and in fashion history. New Look is an aromatic masterpiece, reinvented this time by Dior Parfums creative director Francis Kurkdjian. This silky scent pairs seductive amber and frankincense, and is the ultimate luxury perfume.

Favorite Daughter Italian Summers

My favorite of the list, this is a truly spectacular and ultra-feminine scent bearing one of the most beautiful floral fusions. that can be worn day or evening for all four seasons. You can wear this hypnotic blend of freesia, vanilla, orchid, and coconut day or evening, during all four seasons. Italian Summers is one of two new scents released by Favorite Daughter (helmed by comedic writing-acting-producing-sister duo Erin and Sara Foster) this year. The clean beauty fragrance is responsibly and sustainably sourced and phthalate-, paraben-, and sulfate-free.

Tom Ford Oud Minerale

Wonderfully smoky and salty, there’s even a compelling touch of sweet muskiness that appears after wearing this scent. The oud extract merging with the sexier salt notes make this full-bodied, genderless fragrance a winner to wear during winter.

Jo Malone Red Hibiscus Cologne Intense

If you prefer a full-bodied, more savory kind of floral scent, this one is positively charming. Red Hibiscus Intense is the latest launch from Jo Malone London’s Cologne Intense Collection, which tends to feature deeper and richer aromas. Here, hibiscus flower meets an enchanting fusion of jasmine sambac, and seductive vanilla.

Burberry Her Petals

This scent will resonate with floral fragrance devotees—those who seek a warmer touch to their perfumes, even during winter. A mixture of delightful jasmine, violet, and dark berries, rounded off with a musky and creamy amber base, makes Burberry’s latest not too overwhelming.

Marc Jacobs Daisy Pop

A cheery citrus floral bursting with joy—that’s how to best describe Marc Jacobs’s newest fragrance. Daisy Pop’s yuzu, kumquat, and grapefruit are the standout notes. A little goes a long way to bring jubilance to any room when you make your grand entrance.

Ayond Taos Blue

This gentle but stunning scent is airy, floral, and contains just the right amount of citrus. It contains Sante Fe wildflowers, vetiver, orange, and blue lilac, all of which bring serenity and focus. Inspired by the breathtaking desert landscape of Taos, New Mexico, this olfactory symphony is vegan, cruelty-free and responsibly sourced.

Rachel Zoe Invincible

Wear this on your most glam nights out, when you’re dressing to impress. Zoe’s latest scent is ultra-refined, rich with earthy notes of white blond woods and white patchouli and a dreamy magnolia base. Subtle jasmine and gardenia lend the fragrance a beautiful anchor that you will never tire of wearing.

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