The 91 Best New Fragrances of 2025 (So Far)

Whether you’re suited up for the boardroom or slipping into your slinkiest black dress, this scent is unique and perfect for all occasions. From Gucci’s exquisite The Alchemist’s Garden collection, Muschio Mineralis is a fabulous paradox: soft yet assertive, refined yet sexy as hell. The scent effuses a symphony of ambergris, powdery vanilla, and a musk base that is unforgettable.

More than a fragrance, this is a quietly emotional tribute to Yves Saint Laurent himself—to his muses, his vision, and the very ink that traced the silhouettes of his iconic designs. Muse Inspiring Ink captures the sleek elegance and fearless innovation he brought to the female form, with gorgeous Bourbon vanilla, plus tinges of wood and leather.

This stately new scent will go perfectly with your long structured trench, cashmere turtleneck, and blow-dry that means business. Woody iris with a crisp, almost airy elegance hits the nose cleanly, and although it’s labeled as “powdery,” Bois d’Argent wore nice and sharp on us.

This one opens with a kind of quiet authority—dry incense, dark wood, a no-nonsense edge. Then, just when it starts to feel a little too serious, the osmanthus shows up—flowing, creamy, plush, and totally disarming. If you like your fall scents moody but not brooding, and elegant without trying too hard, this one’s worth a closer inhale.

This perfume always makes me think of sumptuous bed sheets, perfect lighting, and moments worth savoring. A clever twist on the classic chypre structure, it contrasts luminous peony with hinoki wood, resin, and smoky rosewood, like a soft whisper followed by a well-timed stare that makes you melt. It's sensual, sophisticated, and just cryptic enough to impress your friend who reads Barthes and has amazing skin.

The first time I sprayed Rose Star, it felt incredibly polished. But on the second and third wear, it bloomed: zesty, peppery, and softly powdery, with Dior’s rose centifolia at its graceful heart. Now it lingers like a memory I didn’t know I wanted.

This is one of the undisputed scents of the year. It is bottled sunshine with a European passport—clean, vibrant, and, just like the most tasteful Parisian women, effortlessly sexy without trying. The radiant blend features hesperides, a hypnotic citrus plant extract that delivers brightness with a twist that thrills us to no end.

Starting off intense—like someone with a law degree and a secret—this scent settles into a warm, polished hum of bergamot, orris, and tonka. Technically unisex, it leans “power move in a bottle,” making it a no-brainer fall gift for anyone fluent in ambition and French spirits.

Creamy ylang-ylang and magnolia bloom richly over a warm amber base, capturing autumn in liquid form. It’s a scent that wraps you in quiet warmth—uplifting yet grounded, like the last golden light filtering through fall leaves.

For those of you unwilling to retire your florals come fall, My Devotion makes a strong case, with lush peony, pear blossom, and a touch of cassis that feels celebratory, and not too sweet. We think it’s one of their best scents to launch this decade.

Conceived by Natasha Gregson Wagner, this fragrance line distills intimate moments from the actress’ childhood, most tenderly those shaped by her mother, the iconic Natalie Wood. Lyublyu pulls off a clever balancing act: lush tuberose and sun-drenched citrus cut sandalwood’s quiet gravity, all wrapped in an amber haze that’s more translucent than confining. Debuting at summer’s close, we saved it for fall to really savor.

This one is beguiling for a rose scent, in all the right, slightly subversive ways. The first wrist spritz opens beautifully, sure, but the real magic is in the evolution: hours later, when we were still compulsively smelling our own wrists like we’d come across something addictive. Damascena rose merges with geranium, bourbon warms it up, oak moss grounds it, and a flick of marine salt cuts through the sweetness.

If you want something timeless, consider this new scent. Fresh and truly genderless with a warm undercurrent, Odéon balances rose absolute, the softest hint of patchouli, and cozy dashes of cashmere. Sandalwood is on the list, but if it showed up, it stayed in the back row—an homage to Paris’s Left Bank, perfumer Jean Jullien created a stunning scent that is artful and significant.

This is the best vanilla fragrance we’ve come across in a while. Quietly opulent, this genderless composition from one of Europe’s oldest fragrance houses unfolds in a nuanced blend of layered and refined vanillas—as textured as aged silk.

Crafted by Quentin Bisch, Lazulio is a comforting alternative to loud gourmands, ideal for when you confidently want your scent to draw people in, not push them away. Lazulio is mellow yet luxe, using layers of rhubarb, vetiver, and amber that become effortlessly soothing as the scent lingers on your wrist.

Oh, if every man could smell like this. This is Aesop’s most mesmerizing creation to date, a weightless blend of frankincense, ambered resin, and a flicker of vanilla that feels both cool and smoldering. It is genderless, season-less, and so intoxicating we think you might fall in love with whoever’s wearing it.

Consider this like marshmallow, but grown up—in a soft, skin-close manner, and wrapped in something like the softest cashmere. It’s a fall scent that leans warm with a glint of ladylike flirtation.

French exits are about slipping away in a discreet manner—and that’s exactly the energy Henry Rose’s newest scent evokes. The tuberose is rich but not overbearing, the jasmine softens the composition without making it overly floral or weighted. Also worth noting: French Exit is impeccably clean (EWG verified and Cradle to Cradle certified), but doesn’t smell like it’s trying to prove anything.

If a scent ever wore a well-designed British suit, this would be it. The Cut takes its inspiration from Savile Row; the mint and basil notes here are sharp and clean, and there is an enticing cypress and warm fir balsam to give perfect depth.

As they do with each new launch, Liis reminds us that perfumery is an art form, not a factory setting. Unlike the copy-paste formulas turned out by fragrance mills, Celestial Objects feels genuinely composed to be transportive and starr. It opens with a soft fizz of pink pepper, drifting into warm almond and rice paper moments, which together manage to smell both clean and slightly edible. Quince adds the needed tang, while the labdanum and tonka bean base is soft.

This limited-edition scent is understated, cozy, and perfectly balanced for the season. After two spritzes, it lingers throughout the day as a beautifully warm fall blend of amber, vanilla, subtle orange flower, and a hint of marshmallow.

An ideal scent for the office, Chloé’s Le Parfum is all polish and no drama. A beautiful medley of orange blossom, rose, and a hint of vanilla-tonka warmth wears elegantly and is never overwhelming.

We couldn’t resist the quiet charm of this gentle, hypoallergenic blend (mandarin, camellia rose, and soft woods). It feels fresh yet warm enough for fall, and is delicate, calming and available in a slender travel-size spray you can pop in your purse.

Arguably the house’s most accomplished composition to date, Velvet Passion Oud is scent as architecture: elegant, moody, and unapologetically Baroque. The restrained passion fruit is awesome for the senses (and I am a fresh, clean scent lover). It’s less tropical fruit, more forbidden nectar, tempered by the smolder of tobacco leaf, which here is dry, rich, and adult.

Full of brawny notes, there’s a kind of double entendre to this unisex scent. You have the rugged charm of Mediterranean cistus resin, which is sweet, leathery, and laced with a salty edge. And then after an hour of settling on the wrist, we noticed Molecule +1 slowly gives way to something warm, enveloping, and cozy.

This feels like déjà vu in a bottle thanks to the Hedione floral, which is usually a scent-modified whisperer, but here takes center stage in a jasmine-like dance. Enveloped in pepper, smoothed by vanilla and rose, and glazed with caramel, this is an interesting fall option to pair with your favorite flannel.

A scent made for memory-making, Bois Obscur invites you to mark the moment, whether it’s a stolen weekend, a lover’s escape, or the trip you’ll talk about for years. Saffron, eucalyptus, jasmine, and tuberose swirl into a warm, enigmatic aura. This re-released scent from the Night Veils collection is sensual, smoldering, and unmistakably euphoric.

The perfumer Francis Kurkdjian knows a thing or two about the latest concentrated scent craze—he practically created the trend. It makes sense that a legendary fashion house like Dior Beauty would tap Mr. Kurkdjian for its new concentrated perfume, Miss Dior Essence, which leans into the sweeter side of strong fragrances. Marmalade, blackberry, and jasmine combine with base notes of oak and wood for a stunning finish. According to Dior, Kurkdjian describes the smell as “hyper-feminine, but still rejects anything that might limit its freedom.”

This one’s our favorite for summer—it’s a hypnotic ode to the orange blossom, and it is flawless. Sun Song lingers elegantly on the wrists and neck, brimming with warmth and understated refinement. The fragrance calls to mind sun-soaked drives down Sunset Boulevard, when the day fades into a perfect Southern California golden-hour evening.

In the 1960s, Gucci set a standard for elegance and global prominence with ready-to-wear fashion beloved by the brand’s international clientele. During this era, Gucci also launched its now-famed Flora motif. This striking gardenia fragrance captures the spirit of that time, and features some OG Flora imagery. The perfume blends woody notes with a bold new twist; mandarin and sandalwood bring a perfect dose of edge. We recommend you save a few spritzes for those special summer occasions when you want the wow factor to come into play.

A standout scent to mark the slow slide from summer afternoons to moodier evenings, Amouage’s Opus XVI Timber has notes of pink pepper and cocoa spark, while frankincense smolders into vanilla and patchouli. Side note: in terms of fragrance quality, Amouage consistently sets the bar high, aging their scents for five weeks and always blending their products with 25 percent pure perfume oil (which is a rarity these days).

Who isn’t captivated by Rome, where timeless beauty and iconic, innate style are practically in the air? Fendi Eaux d’Artifice, is part of a new summer collection, capturing that Roma-dolce-vita glamour perfectly. Crafted by Delfina Delettrez Fendi—and inspired by her nighttime view of the Trevi Fountain—this scent envelops you in fresh juniper with an aquatic coolness and a creatively subtle metallic note, which is a nod to the wishing coins tossed into the fountain’s waters.

As with all of Prada Beauty’s impeccably balanced fragrances, we say: thank you, Mrs. Prada. While the vibe of Paradigme feels warm and woody, it also carries a refined mix of Calabrian bergamot and geranium bourbon (a derivative of rose geranium) that brings a whole new feel to the scent.

We can see why this scent was inspired by Rudyard Kipling’s “The Jungle Book.” Vetiver Fauve smells like a lush, breathtakingly untamed island where all the colors and textures come to life through scent. It’s green, yes, but also succulent with fig, and it tickles the senses by revealing its layers one breath at a time.

This is a sleek new scent officially launching on August 14 that embodies minimalist chic (it’ll surely wow all you quiet luxury humans). Byredo perfumer Jérôme Epinette has created a creamy, heady, coconut iteration that’s swathed in silky jasmine petals and a milky musk finale that is nothing short of pure joy to wear.

This newly launched YSL Beauty scent is quite polished, and will be a great gift for the person who loves to wear a deep, bold fragrance. Warm spiced ginger and a perfect measure of cardamom hit just right.

For those still loyal to dessert notes, even in the thick of summer, Burberry’s latest scent offers a gourmand vanilla layered with lavender, raspberry, and just enough suede—walking a fine line between sun-warmed sweetness and something more grounded.

A very English scent, natch. Raspberry Ripple is a nod to the classic raspberry ripple ice cream flavor (which was huge with old-school Brits). Not just raspberry makes this scent notable: the blackcurrant aroma is done with a creamy softness; fresh, green notes keep the sweetness from feeling cloying.

This has a lot of vivacious life to it and will surely be a favorite for those who like their scent to leave a lasting impression. There is a lot of personality here, the fragrance is rich with cardamom, tonka bean and leather, and has a woody depth that feels unexpectedly comforting.

It’s everything we love about the sky doing its thing over Monterey, Malibu, and Santa Barbara, bottled. This limited-edition fragrance riffs on the original, but kicks things off with a bright, zesty hit of lemon and tangerine. Naturally, it doesn’t lose its edge—there’s still that laid-back, smoky cool from cypriol oil keeping things in the realm of quiet luxury.

Taste can’t be taught—it’s instinctual. So, a few months back, when Cassandra Grey, the founder of Violet Grey, offered me an early inhale of the fragrance she’d been quietly working on, I of course took a whiff. It was unmistakably hers: stylish restraint with a pulse. This new scent reminded me that creation, when it matters, happens on its own terms. Collection No. 1 from the Madame Grey estate debuts this week—The One That Got Away (created in partnership with FD Gallery) is limited to exactly 1,100 bottles that will be available for public purchase from June 2-7. Each bottle is handcrafted, the formula leaving just enough of an impression—because some things are meant to be rare.

This one’s sublime for many reasons. Louis Vuitton’s new scent is a melodic dream: there’s a silky rose centifolia that drapes itself in a chiffon-like shadow, with touches of coconut milk reimagined under a soft halo of warmth. The iris and peach notes are mesmerizing, and they’re the perfect finishing touches to this inviting aroma.

Prestigious and grand, we feel old-school Paris glam calling us with this one. For decades now, Krigler has always released the more unique scents that allow for a grand entrance. Octave Aurum is a reformulated 1925 classic with bright citrus that unfolds into a rich blend of soft patchouli, cedarwood, vanilla, and comforting lavender. This fragrance is a tribute to the Krigler family’s cherished moments at the iconic Palais Garnier opera house in France.

This floral love letter to the sun-drenched South of France coastline isn’t your average jasmine number. It’s got a twist of soft apricot and honeyed whispers that are truly mesmerizing. Naturally, it comes wrapped in the kind of toile de jouy that is simply unmatched chic.

We’re swooning over this limited-edition fragrance, which features bitter orange, lemon, and an effervescent peppermint. It’s stunning for summer and such a lovely change from the usual florals that are usually released this time of year.

What we love most about this perfume is how different it was compared to what we would assume. The scent evoked white linen button-downs by the beach in the late afternoon, with the wafting aromas of flowery, green-grass notes that are light and serene.

The whole vibe here is golden and noble—but of course, as with all of Tom Ford Beauty’s carefully thought-out fragrances, there is a quiet hedonism to Soleil Blanc, just enough bite to keep it interesting. This glorious summer scent has a delectable fusion of citrus and soft florals as well as light hints of amber, pistachio, cardamom, and sensual coco de mer accord.

An elegant fragrance for those who veer toward the warmer, musky tones in summer. Moonlight Cherry is polished without trying too hard. The cherry threads beautifully through the coffee musk and bitter almond, giving a grounded, substantial richness. This one’s more than appropriate for the warmer weather.

Perfumehead’s 1272 is brand-new, but we think it’s destined for timelessness. This bright citrus unfolds with woody verbena at the core, softened by a beautiful orange blossom touch. The Coltrait scent is tribute to the famed Palm Springs Wexler house, mirroring its clean lines and natural light.

The minimalist cool of Acne Studios meets the olfactory finesse of Frédéric Malle—and it simply works magnificently. Rose, violet, vanilla, and peach swirl together in a scent that’s both whimsically offbeat and impeccably tailored.

Blindfold has a little bit of mystery and a lot of allure. There’s a sensuality to the melody of the notes, and with the gardenia milk, suede, amber, and just a whisper of tonka bean, it’s the fragrance equivalent of black silk sheets and forbidden midnight rendez-vous.

It’s only right we kick off our spring fragrance roundup with one of the perfume world’s most beloved labels. If you have a “I’m never switching scents” stance, this one might make you reconsider. Forget for just a minute those cloying, trendy gourmand scents (because, seriously, who wants to smell like a cinnamon roll?) This is exactly what a spring fragrance should be: brimming with bright florals, vetiver, and just a hint of patchouli, maintaining an effortlessly refreshing vibe.

This elegant floral scent just screams Parisian socialites power-lunching at L’Espadon. With a balanced blend of rose, wood, vanilla musk, mandarina, and pink pepper, the fragrance exudes refinement and strength, perfect for the coming season. These infusions have a perfectly measured balance for a spring scent, which can be tough to master. The rose-centric floral heart, complemented by wood, vanilla musk, mandarina, and a hint of pink pepper, upholds timeless refinement.

This new scent proves once again that Guerlain knows how to seduce without screaming for attention. The only perfumier of merit to create a peach fragrance that is not candy-coated, this is an indulgent brew without crossing into saccharine territory. With just the right touch of leather, it strikes a perfect balance of sophistication and sexiness.

This perfume is very lively—the fragrance equivalent of an upper, which opens with a vibrant blend of Lily of the Valley and Rose, creating an instantly cheerful impression. Despite its white musk base, the scent retains a light, uplifting quality throughout. We are consistently drawn to this brand in terms of their high-grade craftsmanship. All of their expertly formulated scents feature a 20 percent oil concentration, which makes reapplying unnecessary.

This perfume will take you on a journey through beautiful aromas with one whiff. Delicate notes of white osmanthus, white rose, and magnolia weave a symphony of scents to invigorate your mind and spirit. Initio carefully crafted elixir channels from the purity of white flowers to inspire clarity and mental vitality.

Chanel is always spot-on with scents that become timeless classics—and Chance Eau Splendide is no exception. This perfume captures a playful spirit, with resplendent raspberry notes waltzing alongside rose and geranium florals. Another undeniable gem from the storied maison.

A scent with heart and intention, this product was crafted by the innovative Brooklyn-based husband-and-wife duo behind D.S. & Durga, David Seth Moltz and Kavi Ahuja Moltz. This EDP blends coffee, citrus, and jasmine with a creativity that feels both effortless and elevated. We’re all in for wearing it this spring, but honestly, it’s a fragrance that transitions well through the seasons.

An ever-so-delicate infusion of peony with soft, powdery undertones, this latest offering from Bulgari’s Allegra collection sits on the skin softly. It’s a fragrance that enhances without overwhelming; the perfume complements, and never competes.

Crisp and clean, just the way we like it. Crafted by renowned French perfumer Arnaud Poulain, this genderless scent is a mix of pear, jasmine, and musk that evokes spring air and clean linens. It has a soapy freshness, but above all, it’s a very refined scent.

When a flight to the Seychelles isn’t in the cards, let this scent be your shortcut to paradise. With the unexpected pairing of sea coconut, bright lime, and the smooth depth of tonka bean, the fragrance evokes untouched beaches and the pulse of the tide. This is one perfume that will turn memories of a tropical escape into something you can wear every day.

The latest creation from Dolce & Gabbana is a refreshing departure from their usual deep, opulent scents—offering a lighter, more jovial spring fragrance. The notes of rose, cedarwood, and a clean honeysuckle touch from pink azalea work in perfect harmony to represent the fresh and jubilant florals of the season.

Bolder and stronger, just like us on our good days. With rich cedarwood oils, this unisex scent is on the deep yet effortlessly refined side. You’ll find it’s the perfect companion for a memorable evening.

Sunshine in a bottle. Granado Citrus Brasilis is a formidable fragrance brand from Brazil now making its way to the U.S. With a vibrant citrus blend and a modern twist, this scent is the perfect pick-me-up for a burst of brightness and a smile in scent form.

Channeling the bold glam of Mugler’s iconic runway gowns, the label’s latest perfume weaves a scent that defines cutting-edge elegance. The brew is creamy above all else, with bergamot, pistachio accord, and sweet bourbon vanilla bringing some seriously vivacious energy.

Bella primavera. The Italian fashion house’s new fragrance is getting us hyped for all the earthly flavors spring will bring. There’s a deliciously rich gardenia fusion here, which is softened with pear and elevated by a spicy amber finish.

This rose scent takes the classic flower and grounds it, making it more of a sensual tone than a floral. The black currant is warm, not sweet—and finally, the amber, musk, and nutmeg elements create a sultry evening fragrance. We wouldn’t blame you for wearing it during the day, though.

This fragrance makes me want to dance: it’s spontaneous, free-spirited, and brimming with joie de vivre. A delightful blend of banana blossom accord and warm jasmine, it’s as vibrant and uplifting as a burst of pure joy.

If it’s good enough for Lenny Kravitz, we’re listening. The blend of geranium, pine, and patchouli was clean and unexpected, and we thought it absolutely lovely. The high concentration in this scent twists the iconic Y signature fragrance with a fresh, woody-ambery take.