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Beauty

English model Edie Campbell wearing Hermès black jacket, Charvet white shirt styled with long earrin...

The Best Mascaras of All Time, According to the W Editors

a collage featuring different haircare products that work well for curly hair

The Ultimate Guide to Curly Haircare

A model with bubblegum pink hair

Everything You Need to Know About TikTok’s Hair Cycling Trend

This Hailey Bieber-Approved Duo Rescued My Skin

Actress Thalia Barbarova applies perfume at her dressing table in 1925. Photo by Sasha/Hulton Archiv...

The Best New Fragrances of 2023 (So Far)

Lizzo at the 65th Annual GRAMMY Awards held at Crypto.com Arena on February 5, 2023 in Los Angeles, ...

The Best Hair and Beauty Looks at the 2023 Grammys

A bottle of bum bum body oil

The Brazilian Body Oil That’s Like a Tall Drink of Water for My Skin

Emily Ratajkowski wearing a bob with bangs

Zendaya and Emily Ratajkowski Show Off the Season’s Hottest Hairstyle

A collage of models rocking the 9 biggest beauty trends of 2023, including vinyl lips, fresh skin, h...

The 9 Beauty Trends That Will Be Everywhere This Year

an image of a box of bath "pebbles" (small, round beads made with natural moisturizing oils)

'90s Bath Beads Get an All-Natural Upgrade

Inside the Dr. Sturm Spa in New York City. Courtesy of Dr. Sturm.

FOUR EDITORS TRY

An Honest Review of Dr. Barbara Sturm’s NYC and LA Spas

Phoebe Bridgers at THE 63rd ANNUAL GRAMMY® AWARDS

The Best Beauty Moments in Grammy Awards History

Photograph for W magazine by Lena C.Emery, styled by Katie Burnett. Hair by Mark Hampton, makeup by ...

All the Best Beauty Launches You May Have Missed This January

NEW YORK, NEW YORK - SEPTEMBER 15: Blake Lively attends the 10th Annual Forbes Power Women's Summit ...

NEW YEAR, NEW HAIR

Blake Lively Has Ditched Her Signature Golden Locks

A collage of the most anticipated beauty launches of 2023, with brands like hers, Summer Fridays, an...

11 of the Most Anticipated Beauty Launches of 2023

Testament Beauty’s Damascus Rose De-Stress Moisturizer

This Calming Moisturizer Is My Saving Grace for Retin-A Dryness

Justin Bieber and Hailey Bieber are seen on January 22, 2023

Hailey Bieber Channels Gwyneth Paltrow With The Help of a New Hairstyle

bella hadid bang innovator

Bella Hadid Is a Bang Innovator