Brioni's New Creative Director Justin O'Shea is a Street Style Darling
"I think I dress boring," Justin O'Shea told W in 2014. Yet the Aussie native and former buying director of luxury fashion retailer MyTheresa has been a staple of the street-style scene during global fashion weeks for much of his tenure. He's been photographed alongside his editor girlfriend Veronika Heilbrunner in Milan, London, Paris, and New York. (The couple are each other's most reliable accessories.) Early Wednesday, Brioni said O'Shea had been named its new creative director. It's an ideal match: Though O'Shea demurs that "the only things in my wardrobe are suits and shirts," these garments happen to be the lynchpins of the Brioni look. In a statement to Business of Fashion, O'Shea noted that he'll be an integral part of an effort to "revitalize" the label, which was founded in 1945; though he lacks the design experience expected of a creative director, he might be the poster child for a brand that prioritizes social capital over artistic training. For further evidence, look no further than his best street style looks.