Brioni’s New Creative Director Justin O’Shea is a Street Style Darling
“I think I dress boring,” Justin O’Shea told W in 2014. Yet the Aussie native and former buying director of luxury fashion retailer MyTheresa has been a staple of the street-style scene during global fashion weeks for much of his tenure. He’s been photographed alongside his editor girlfriend Veronika Heilbrunner in Milan, London, Paris, and New York. (The couple are each other’s most reliable accessories.) Early Wednesday, Brioni said O’Shea had been named its new creative director. It’s an ideal match: Though O’Shea demurs that “the only things in my wardrobe are suits and shirts,” these garments happen to be the lynchpins of the Brioni look. In a statement to Business of Fashion, O’Shea noted that he’ll be an integral part of an effort to “revitalize” the label, which was founded in 1945; though he lacks the design experience expected of a creative director, he might be the poster child for a brand that prioritizes social capital over artistic training. For further evidence, look no further than his best street style looks.
Justin O’Shea and Veronika Heilbrunner at Milan Fashion Week in September 2015. Photo by Getty Images.
Justin O’Shea at Paris Fashion Week in October 2015. Photo by Getty Images.
Justin O’Shea at Milan Men’s Fashion Week in January 2016. Photo by Getty Images.
Justin O’Shea and Veronika Heilbrunner at New York Fashion Week in February 2016. Photo by Getty Images.
Justin O’Shea and Veronika Heilbrunner at London Fashion Week in February 2016. Photo by Getty Images.
Justin O’Shea at Paris Men’s Fashion Week in June 2013. Photo by Getty Images.
Justin O’Shea at London Fashion Week in September 2014. Photo by Getty Images.
Justin O’Shea and Veronika Heilbrunner outside the Gucci show at Milan Fashion Week in February 2015. Photo by Getty Images.
Justin O’Shea and Veronika Heilbrunner outside the Etro show at Milan Fashion Week in February 2015. Photo by Getty Images.
Justin O’Shea wears Acne at London Fashion Week in February 2014. Photo by Getty Images.
Justin O’Shea and Veronika Heilbrunner outside the Miu Miu show at Paris Fashion Week in March 2016. Photo by Getty Images.
Justin O’Shea at Paris Fashion Week in October 2015. Photo by Getty Images.
Justin O’Shea and Veronika Heilbrunner
O’Shea, in a custom Doyle + Mueser suit and shirt and a Louis Vuitton tie, and Heilbrunner, in an Acne sweater and trousers, in their former apartment in Munich. Read more about O’Shea and Heilbrunner here.
Justin O’Shea and Veronika Heilbrunner. Photo by BFA.com.
