It should come as no surprise that sustainable shoe company Brother Vellies, which enlists the help of African artisans and recycled materials to craft its chic takes on traditional footwear, has a stylish and thoughtful creative director behind it. Backed by past experience as a model agent, curator, and creative consultant, Toronto-born, Brooklyn-based Aurora James has built the company into a force with which to be reckoned since its inception in 2013. On the heels of her exciting placement in the 2015 CFDA/Vogue Fashion Fund, we asked the multi-talented entrepreneur to dish on another of her salient qualities—her personal style.

Define your style in three words:
Unexpected, textured, playful.

Daily uniform:
I’m a denim girl, but love to mix it up with overalls, vests and lots of different cuts. I typically pair jeans with a furry shoe of sorts and I’m often without a handbag at all.

Greatest hits:
I wear my Caron Callahan jumpsuits religiously. I also have a Margiela bomber jacket from the masking tape season that is a fall dream come true. Stella Jean’s skirts also add a pop of fun to my wardrobe.

Preferred footwear:
Brother Vellies!

Finishing touches:
Loren Stewart safety pin earrings have been constants of mine for the past two years, I literally have not taken them off. To know me is to know I am also obsessed with moisturizer, I think it’s the best finishing touch – healthy skin.

Nighttime look:
Basically my daytime look, but with round Miu Miu glasses.

Style pet peeve:
People who think they aren’t cool enough to wear something. We are ALL cool enough to wear everything! Embrace your inner Tilda Swinton!

Style icons:
Carolyn Bessette. Florence Welch also inspires me because I love how she moves in clothes. She is a performance artist, within fashion, which is all a designer can ever really hope of someone like her wearing their clothes.

Last purchase:
Protea from Emily Thompson Flowers.

Lusting after:
Rosie Assoulin Resort Sweater.

Favorite haunts:
LaSultana Hotel in Marrakech is one of the most enchanting places in the World. There is nothing like a drink on the roof there at night to get swept up in the nearby sounds of the medina. Most mornings at home in BedStuy, Brooklyn, I can be found at Brooklyn Kolache.

Summer must-haves:
Straw hats, sunscreen and car keys. Summer adventures with friends are what life is all about.

What’s always in your bag:
RMS Beauty Raw Coconut Oil.