Despite its rock'n'roll history, London's Chelsea neighborhood isn't exactly known for its fashion cred. It's where Kate Middleton-types hang out in safe cashmere clothing and Ugg boots and small jewelry. The Shop at Bluebird, though, is the exception to the rule: The shop floor is packed with edgy, directional British designers like Danielle Scutt, Richard Nicoll, and Luella. Hollywood beauty guru Ole Henrikson has just launched a day spa there, too.