FASHION

Chelsea Bird

Despite its rock'n'roll history, London's Chelsea neighborhood isn't exactly known for its fashion cred. It's where Kate Middleton-types hang out in safe cashmere clothing and Ugg boots and small jewelry. The Shop at Bluebird,...


Despite its rock’n’roll history, London’s Chelsea neighborhood isn’t exactly known for its fashion cred. It’s where Kate Middleton-types hang out in safe cashmere clothing and Ugg boots and small jewelry. The Shop at Bluebird, though, is the exception to the rule: The shop floor is packed with edgy, directional British designers like Danielle Scutt, Richard Nicoll, and Luella. Hollywood beauty guru Ole Henrikson has just launched a day spa there, too.