Emilia Wickstead. Photo courtesy Matches Fashion.
Emilia Wickstead. Photo courtesy Matches Fashion.

London-based fashion designer Emilia Wickstead.

Occupation:
Fashion designer.

Hometown:
I grew up in Auckland, New Zealand.

3 words that describe your style:
Modern, fresh, and effortless.

Style icons:
Diana Vreeland, Wallis Simpson, Lauren Bacall, and anything mid-century!

Daily uniform:
Emilia Wickstead Arabella trousers, a turtleneck or white t-shirt, and a flat shoe.

Where do you go for inspiration:
Anywhere vintage, markets, and through picture books.

Night out look:
Always a dress.

Preferred footwear:
I am having a flats moment. My Rochas black velvet pointy flats are my most favorite to date.

Beauty secrets:
Red lipstick and a big, winning smile. Black Rose Sisley face oil mixed into any face cream.

Best recent discovery:
Los Angeles.

Style pet peeve:
Collars up.

Last purchase:
Yet another purchase on thetot.com, which launched its e-commerce this week. I have a one-year-old and a three-year-old and they are my go-to! Amazing packaging too!

Lusting after:
A Mark Cross Grace box bag.

What's always in your bag:
Red lipstick.

Something you would never wear:
Track suit bottoms.

Most prized possession in your closet:
My python wool coat that I live in seasonally in London. I can dress it up and dress it down.

Three things on your most recent mood board:
A piece of Brazilian art, an image of Rio de Janeiro in the 1970s, Prince.

Watch W's most popular videos here: