Can you tell us about the fabulous name?
We discovered the word Zanzan in ‘The Way We Wore’ by Robert Elms—his personal account of the life of a style-obsessed kid throughout the 60s, 70s, and 80s in London. It’s a Maltese word used by gangsters in 60s London’s Soho to describe the feeling of wearing something great for the first time, like a new suit; a rush of style. Actually, I was talking to a young Moroccan boy on a beach in Essaouira recently and he told me that Zanzan means ‘crazy girl’ in Arabic. Maybe he was winding me up though?

So interesting that you grew up in Hong Kong, then Australia and now London?
Yes, I’m Australian but grew up in Hong Kong and Sydney and now split my time between London and New York. I did a degree in Photography and have always worked in design and fashion. I saw sunglasses as a product that weren’t being made well, generally speaking. Italian style is a huge influence for Zanzan, but it seems to have lost its way. That’s part of the problem with sunglasses; they’re all made in Italy (well China really but let’s skip that). We saw the opportunity to bring an English style sensibility to the conservatism of the industry and to present a more strident visual statement to support the product. Sunglasses have gotten boring, but why? What could be more glamorous?

Who would you love to see wearing your specs?
My friends. Nothing beats seeing the people you love get excited about what you do. I’m more interested in seeing them photographed and interpreted by great photographers or used by certain stylists really. I’d much prefer to see them in a Tim Walker shoot than on some celeb, but we sell to all sorts really. I had a woman call me from Africa recently telling me she had read about Zanzan in The Sunday Times and wanted to buy a pair when she was in London. We met for tea in Liberty, and I sold her a pair. It’s fascinating who turns up. If you make something romantic or nostalgic then you always have a chance of striking a chord with someone.

Any exciting projects for Zanzan this year?
Yes! We’re working on silk kimonos and kaftans, French-cut men’s trousers, leather accessories, a pop-up shop, and a collaboration with a hotel in Asia alongside a continuation of our work with the Fred Hollows Foundation to fund sight-saving operations in developing countries. A call from Tom Ford to lend a hand with his next collection? Okay well that hasn’t happened—but here’s hoping!

Also available through zanzan.co.uk