FASHION  |  

Discover The Debut Co-Brand From Amazon Fashion And Yannik Zamboni

Introducing rare/self, available exclusively in the Amazon Fashion store.

Written by Lauren Alexis Fisher

Credit: Amazon Fashion

Introducing: rare/self

From casual scrollers to the most seasoned shoppers, Amazon Fashion delivers a shopping experience that caters to all. In a continued effort to expand its fashion curation while supporting emerging design talent, the style destination has launched a co-brand with Prime Video’s Making the Cut Season 3 winner Yannik Zamboni.

President of Amazon Fashion Muge Erdirik Dogan says, “The co-brand with Yannik reflects our shared commitment to inclusivity and thoughtful design. The rare/self products include sustainability certifications featured in our Climate Pledge Friendly program and encourage individuality and self-expression, for all of Amazon Fashion’s diverse customers.”

Credit: Amazon Fashion

“I’ve always been passionate about developing clothing that is conceptual in design, while considering the environmental aspects of the design choices.” - Yannik Zamboni

Zamboni’s norm-breaking designs elevate wardrobe essentials with an avant-garde lens. A bodysuit is deconstructed into two overlapping pieces, while a hoodie is splattered with a colorful graphic print. Every product in rare/self’s assortment has third-party sustainability certifications featured in Amazon’s Climate Pledge Friendly Program.

Credit: Amazon Fashion
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