LOEWE Celebrates 180 Years With a Star-Studded Campaign

180 years ago, LOEWE (meaning “lion”) was a new Spanish fashion house operating out of a small workshop in Madrid. Today, it’s an internationally recognized name adored by some of our favorite stars.

The Amazona 180 was first released in 1975 amidst a societal and cultural shift. It was designed for a new era of women entering the workforce in Spain. The house icon is reimagined by creative directors Jack McCollough and Lazaro Hernandez to mark the occasion, with a new slouchier form and a single top handle.