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At Vetements Summer Camp, Poolside Means Juicy Couture

It's hard to believe that Vetements was, just a few years ago, a collective that maintained staunch anonymity: These days, its members' personal brands are arguably even more responsible for the label's cult following than its in-your-face designs. And while creative director Demna Gvasalia still shies from social media, his carefully curated coterie — the stylist Lotta Volkova, models like Paul Hameline and Clara Deshayes, and the photographer Pierre-Ange Carlotti, to name a few — definitely does not. So when the gang took a trip to French chateau this summer, where Gvasalia brought out the Tupac merch and the rest romped around in thigh-high boots, Carlotti documented it all for a nearly 500-page compendium called Vetements Summercamp, the brand's second release with IDEA books, out on October 3 with a launch at the Comme des Garçons Trading Museum in Paris. See how the spring 2017 collection, including those cherry red Juicy Couture pants, fared in the countryside, here.

Stephanie Eckardt

September 24, 2016 10:00 am