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For Sensitive Skin: KLUR Supreme Seed Mask, $60, klur.com
Launched in September, this mask from popular beauty brand Klur is packed with cacao and B5 to gently purify skin without overstripping. Also, it smells good enough to eat—without any synthetic fragrance—and is ideal for people with sensitive skin. Still not convinced? Read four glowing reviews from W editors who gave it a try.
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For All Skin Types: Dieux Forever Eye Masks, $25, dieuxskin.com
These eye masks may be waitlist-only right now, but for good reason. They’re made of high-quality, reusable silicone and meant to be used with your favorite hydrating eye products—meaning you can turn anything into a more intensive treatment. Also, starting 11/9, $1 of every eye mask order will go to Fair Fight and the New Georgia Project, to help register voters and engage communities in Georgia before the runoff elections early next year.
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For the Acne-Prone: ZitSticka Press Refresh Masks, $36 for 5, zitsticka.com
Even as temperatures drop, pimples (and mask-ne) are still very much a thing. This new, high-tech mask from ZitSticka contains acne-fighting ingredients like salicylic, glycolic, and lactic acids; allantoin and hyaluronic acid to keep skin dewy and hydrated; and niacinamide to reduce irritation. It also uses graphene tech, which syncs with your body temperature to increase ingredient absorption.