It all started because Run DMC didn’t want to wear leather pants.
The 35th anniversary of the Run DMC Addidas Superstar.
Paula Abdul Endorsing LA Gear Sportswear in Beverly Hills.
The LIFE Images Collection/Getty Images
Single LA Gear Michael Jackson signature sneaker w. rivets & buckles.
Jay-Z during a signing for his S. Carter collection for Reebok.
50 Cent holding up his G-Unit shoe for Rbk.
Missy Elliott at the launch of her Adidas line in 2004.
Pharrell Williams just enlisted Bathin Ape designer Nigo and started his own shoe company.
The still hyped Nike Air Yeezy 2.
Getty Images for Yeezy Season 4
…and then somehow Sneaker Company x Celeb endorsements started to lead to this kind of thing.
Getty Images for Fenty x Puma
Image via The Weeknd’s Twitter
And it’s not slowing down anytime soon.