A Brief History of Fashion's Most NSFW, Controversial Ad Campaigns
The designers behind Eckhaus Latta have always been ones to do things their way, but they took that defiance to another level this week by unveiling a campaign featuring models not just wearing their spring 2017 collection, but having real sex while doing so. Though pixelated, the images still caused such a hubbub that the brand's site crashed, proving yet again that sex sells—or at least, as Zoe Latta put it, "creates some rubbernecking." Their approach was definitely more explicit, but the fashion industry has a long, proud history of steaming up its ads. It's an approach that's almost synonymous with the brand Calvin Klein, which has consistently made waves since enlisting in 1980 a then 15-year-old Brooke Shields to tell Richard Avedon that nothing gets between her and her Calvins. From the U.K. Advertising Standards Agency's banned images of actress Dakota Fanning and Mia Goth to Tom Ford's provocative days at Gucci, go back in time and revisit some of fashion's most explicit, controversial, and definitely NSFW ad campaigns.