I AM NOT FAMOUS ANYMORE February 2014
Having starred in Nymphomaniac, directed by Lars Von Trier, LaBeouf headed to Berlin for the film’s promotion, starting with a press conference that he showed up to in a grimy white baseball hat and promptly left after taking a sloppy drink of water and quipping about sardines and seagulls. He’d lifted the line, it transpired, from the soccer player Eric Cantona, effectively adding to his ever-growing list of plagiarism accusations. (Before that, he looked to Charles Bukowski for his 2012 graphic novel “Let’s F—king Party,” and more recently, a journalist for one of his director’s statements.) Still, that was hardly LaBeouf’s oddest appearance for the film: He walked the premiere’s red carpet with a paper lunch bag over his head, with cut-out eye holes and the phrase “I AM NOT FAMOUS ANYMORE.”
Shia LaBeouf at the Nymphomaniac Volume I (long version) premiere during the 64th Berlinale International Film Festival at Berlinale Palast on February 9, 2014. Photo by Target Presse Agentur Gmbh/WireImage.
#IAMSORRY, February 2014
Fresh from Berlin, LaBeouf made a stateside appearance in his paper bag, this one lasting much longer: for a week straight, from 11 AM to 6 PM, he sat Marina Abramović-like before visitors to a Los Angeles art gallery, who he saw one at a time. Outside, his collaborator Rönkkö offered items like a leather whip, pliers, a pink ukelele, and a Transformers figure, though many of the notable interactions hardly relied on props: On multiple occasions, both visitors and the performers ended up in tears, and, tragically, LaBeouf even said one encounter resulted in his rape.
Photo courtesy of The Campaign Book.
#STARTCREATING, February 2014
Also in Los Angeles, around the time of his gallery appearance, LaBeouf worked with Rönkkö and Turner to spread their message across the city, which they did by enlisting an airplane to spell out “#STARTCREATING” across the skies at noon on February 17, 2014.
Still from #STARTCREATING on Vimeo.