The 160-plus galleries and their accompanying artists in town for Frieze London this week are soon getting even more competition: Starting tonight, the likes of Benedict Cumberbatch, Megan Fox, Jessica Chastain, Misty Copeland, Rafael Nadal, and Coldplay's Chris Martin will also be displaying their work in the city, just in time for its first post-Brexit fair. Moncler tapped them and dozens of other for "Freeze for Frieze," an exhibit of 400 postcard-sized artworks that launches tonight along with its new flagship store on Old Bond Street.
Each postcard will be available for purchase both in-store and online, with the proceeds going toward funding two student scholarships at the Royal College of Art. The only catch? Until a card is sold, its artist remains anonymous. See if you can spot the handiwork of Cumberbatch and Fox amidst those of fashion figures (Alber Elbaz, Jonathan Anderson, Sarah Burton, Virgil Abloh, and Juergen Teller), not to mention more familiar art-world names (Marcel Dzama, Hans Ulrich Obrist, and John Baldessari), here.