The superchic lip color line, Bite Beauty, opens its first brick-and-mortar in SoHo this week, complete with a “Lip Lab” for creating custom shades. A stainless steel island holds the open-air assembly line where confection-like dollops of color are melted and mixed together, and then chilled into bullet form. Custom lipsticks can even be personalized down to the undertone, finish, and scent. Whether you’re desperate to recreate a discontinued favorite, want to go matchy-matchy with a new red dress, or are lusting after a striking pout seen in an issue of W, bring in the object of your desire and the staff will help you obsessively blend until you strike perfection. Prices for custom shades start at $36.
174 Prince Street, NYC, 646-484-6111, bitebeauty.com**