Style Notes: Brad Goreski

Brad Goreski might be best known as stylist Rachel Zoe’s dapper assistant-cum-shrink, who, along with Zoe’s husband, Roger, helped steer her self-titled Bravo show to monumental viewership. Now Goreski has graduated to the top of the reality ranks with his own eponymous show, “It’s a Brad Brad World,” which premiered on Bravo last Monday (a second episode airs tonight). The series follows the budding stylist as he builds his very own brand, with gigs styling magazine editorials, celebrity clients, and more.

Define your style in three words: Colorful, geek, chic.

Daily uniform: Jeans of varying styles and washes, a button down, always a killer pair of shoes—and a pop of color somewhere.

Greatest hits: Thom Browne grey suit, Versace fringe jacket, bright orange Jil Sander suit, and Swarovski Crystal Christian Louboutin high tops.

Preferred footwear: Christian Louboutins, Stubbs and Wootens.

Finishing touches: Bow tie, glasses.

Nighttime look: A well-tailored suit with some kind of flair, whether it’s sequins or a bright color—or, I add a leather jacket to give myself some edge.

Best recent discovery: Maison Martin Margiela Untitled candle, SK II Signs Eye Mask.

Favorite stores: Gray Gallery in LA, Momofuku Milk Bar, Flight Club, Lawson Fenning.

Style pet peeve: Embellished jeans, deep v-neck tees.

Style icons: Michael Bastian, Thom Browne, Tom Ford, Simon Spurr.

Last purchase: Thom Browne brogue boots with taps on them, half of the Mr. Porter sale.

Favorite haunts: ABC Kitchen, the TV room in my house, Boom Boom Room, the Mercer Hotel, One Lucky Duck.

Winter survival strategy: Stay in LA—and/or try not to go anywhere cold for more than two weeks.

Portraits: Marco Vasini/Bravo