Inside Derek Lam's 10 Crosby SoHo Store

Courtesy of Derek Lam 10 Crosby.

Three years after launching his 10 Crosby diffusion line, Derek Lam is opening a brick-and-mortar home for it on Mercer Street, just two blocks away from its namesake street in SoHo. To design the brand’s first flagship, Lam recruited William Sofield of Studio Sofield, who complimented the clothing’s pared-back aesthetic with a mixture of warm wood and matte metal. The result: a serene space that provides an idyllic escape from the chaos of holiday foot traffic.

Derek Lam 10 Crosby boutique, 115 Mercer Street, New York,